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    Chris Labrooy: Shrink Wrap Stills Hoover

Chris Labrooy fuses the ordinary with surrealist eccentricity

Posted by Ross Bryant,

Welcome to the subversion of ordinary, overlooked and everyday things into new, intriguing sculptural forms. Welcome then to the world and work of Chris Labrooy, who uses the advancements in 3D technology to explore CGI as a creative medium. After initially using these tools to visualise the projects he couldn’t afford, Chris then developed a practice that takes on the conventional visual codes; throwing the surreal into battle with the ordinary while introducing them both to a pot of colour and a family of effects. The way this process has worked out isn’t the disjointed scrap for attention between each element you might expect, but an overall feeling that the ordinary and surreal can sit together harmoniously – complementing each other in their mutual eccentricity. This alone makes the Shrink Wrap Stills both believable and realistic to our senses while inducing a level of absurdity. It’s almost a visual paradox, but one I’m very happy to live with.

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    Chris Labrooy: Shrink Wrap Stills Iron

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    Chris Labrooy: Shrink Wrap Stills Toilet

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    Chris Labrooy: Shrink Wrap Stills Factory

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    Chris Labrooy: Shrink Wrap Stills Factory

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    Chris Labrooy: Shrink Wrap Stills Toilet

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Posted by Ross Bryant

Ross worked with us as an editorial intern after studying at the University of Lincoln. He wrote for the site between October and December 2012.