Class A Marketing is a new website that analyses the text messages that drug dealers send to their potential clients and discerns what recognised advertising techniques they employ. The project was the brain child of art director Georgi Georgiev who overheard his friends laughing about a text message one evening and decided to investigate further. “Having worked in advertising for years, I have developed a certain attention within me to always be on the look for unconventional and interesting communication. These texts were something I hadn’t seen before,” he says. “After doing some research I realised that these messages are a widely developed practice in London. It took me a while until I managed to gather enough material but found a lot online. After looking at quite a few messages I managed to identify certain marketing techniques that were part of my daily work in the advertising world.”
Whether it is flash sales or the use of humour, it seems that the drug dealers of the capital are writing their texts in a manner that would make a professional copywriter proud. “Class A Marketing shines a light on how clever drug dealers have become. It seems the market drives innovation,” says Georgi. “I have no intention in promoting or glorifying drugs in any possible way. I just find great creative joy in investigating a social taboo and acknowledging its existence. Also, if the dealers have learned how to adopt marketing and advertising techniques, maybe the industry could learn something from the dealers…”
Georgi has designed a series of t-shirts with some of the messages and analysis on them, the profit from sales will be donated to the Blenheim charity who provide support for people with substance abuse issues.
- Photographer Peter Anderson on his experiments with a Widelux camera and their "wonderful distortions"
- "We are visual storytellers": studio Córdova Canillas talks us through the redesign of Fucking Young! magazine
- A sneak peak into Patrick Kyle’s new comic, Night Door
- Liam Cobb illustrates the collapse of the Heygate Estate in latest comic Conditioner
- “Imagination doesn’t compare to our real life design history”: Annie Atkins on the art of graphic design for film
- X-Rated Adult Movie Posters of the 60s and 70s celebrates gloriously crude B-movie artwork
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc