Craig Green was the talk of the town a few years back when he smashed his seriously impressive St Martins BA final collection out the park. Now he’s reached such heights that even The Daily Mail are interested in him (for perhaps the wrong reasons) and is once again setting Twitter alight with fashion bloggers clamouring to write about his A/W 13 collection first. So why all the hype?
Craig designs menswear that is based on preconceptions of manliness, using harsh fabrics, geometric lines and enormous pieces of splintered wood. The brutal, almost prisoner-like collections are a nod to the pressures men feel to be “handy” or strong. No one’s forcing you to wear a hat that could have been cobbled together in the skip at Homebase, but let’s hope everyone can see past that to the truly brilliant creative craftsmanship beneath. Craig says of British menswear: "It is one of the very few places that is open to suggestion and not scared of change, and this is why it continues to support young talents.”