Last year D&AD broke new ground by releasing this behind-the-scenes video of the judges’ discussion around which work should be awarded the coveted Black Pencils. This year they’ve done it again and it remains an interesting insight into one of the industry’s most respected prizes.
The choice of music they’ve used is a little odd I’ll admit but once you get past that it’s great to hear from those who actually made the decisions about what they look for and to get a sense of the various factors that come into play (we learn for example that this year the head vs heart debate was significant, while the BBH/Guardian Three Little Pigs spot fell down on impact).
Overall well worth a few minutes of your time and you can see the wining work below.
- “My personal work informs everything that comes after it" and other bits we learned at September's Nicer Tuesdays
- Xiang Guan’s Symbiotic Objects require a human component
- Alex Fergusson on the provocative and powerful nature of surface graphics
- Bendik Kaltenborn talks us through his retrospective book, collating ten years worth of work
- Meet music-obsessed graphic designer François Boulo
- César Pelizer’s 2D and 3D experiments are full of humour and imagination
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books