Last year D&AD broke new ground by releasing this behind-the-scenes video of the judges’ discussion around which work should be awarded the coveted Black Pencils. This year they’ve done it again and it remains an interesting insight into one of the industry’s most respected prizes.
The choice of music they’ve used is a little odd I’ll admit but once you get past that it’s great to hear from those who actually made the decisions about what they look for and to get a sense of the various factors that come into play (we learn for example that this year the head vs heart debate was significant, while the BBH/Guardian Three Little Pigs spot fell down on impact).
Overall well worth a few minutes of your time and you can see the wining work below.
- Submit Saturdays: First impressions and Cover Pages
- A futuristic framework for the retrospective of pioneering “total design” advocate Ove Arup
- Cool off with this week's Best of the Web and who to follow on social media
- Elena Éper's spirited illustrations to make you smile and squirm
- Pencil Bandit and Grey London produce quirky branded stings for E4
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Chris (Simpsons Artist)'s surreal but accurate illustrations of creative jobs
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Photographer Adrienne Salinger’s series of teenage bedrooms from the 90s
- Is it ever OK to work for free?