Last year D&AD broke new ground by releasing this behind-the-scenes video of the judges’ discussion around which work should be awarded the coveted Black Pencils. This year they’ve done it again and it remains an interesting insight into one of the industry’s most respected prizes.
The choice of music they’ve used is a little odd I’ll admit but once you get past that it’s great to hear from those who actually made the decisions about what they look for and to get a sense of the various factors that come into play (we learn for example that this year the head vs heart debate was significant, while the BBH/Guardian Three Little Pigs spot fell down on impact).
Overall well worth a few minutes of your time and you can see the wining work below.
- The sun's shining, the weather is sweet: here's the Best of the Web
- Great new film series profiling the individuals challenging the macho stereotypes of rugby
- Tom Cockram's photographs of Brazil’s street culture in the lead up to last year’s World Cup
- Clever, well-observed editorial illustrations from Toronto-based Peter Thomas Ryan
- Creative producer Luella Lane tells us about her amazing 80s sticker collection
- Utopia-focussed design work from studio Public School
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Phwoar! Typophiles, swoon over this cornucopia of contemporary typography
- “What’s your style? I don’t fucking know. You tell me mate”: A no nonsense look at the work of Barber Osgerby
- Photographing the choreography and chaos of the England cheerleading team