Ahead of this summer’s sporting spectacular, most would have assumed the Paralympics would play second fiddle to the Olympics. That they didn’t is down in no small part to Channel 4’s extraordinarily successful way of repositioning the Paralympics based around the Meet the Superhumans campaign. Billing the achievements of disabled athletes as something over and above their able-bodied counterparts, it captured the public’s imagination and seems to have irrevocably changed attitudes to disability in the UK.
Dan Brooke is Channel 4’s head of marketing and communications and we are delighted that he will join us at In Progress to outline how the channel came up with and implemented such a successful, important strategy. His background in advertising with brands like Coca Cola and American Express led to a career in television taking in significant launches for the likes of Paramount Comedy and E4, so Dan is well-placed to give a unique insight into how the different creative threads came together to form one of the defining campaigns of 2012.
The full programme and last few tickets for In Progress can be found here inprogress2012.eventbrite.com
In Progress is kindly supported by Lowdi the portable wireless speaker. Thanks also to the lovely folk at KeepCups and Icon Printing for throwing together some great goodies for all In Progress attendees.
- “Non-league football is our punk rock” – Alex Brown’s work for Eastbourne Town FC
- Artist Esther Watson reimagines the flying saucers her dad created as a child
- Clara von Zweigbergk talks us through her art direction for Danish brand Hay
- John Molesworth illustrates the hustle and bustle of Record Store Day 2017
- “The artistic process becomes a form of yoga”: artist Christopher Davison
- More vibrant, goblin-like characters from illustrator Alex Jenkins
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Jon Burgerman on his utterly brilliant Instagram experiments
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices