Ahead of this summer’s sporting spectacular, most would have assumed the Paralympics would play second fiddle to the Olympics. That they didn’t is down in no small part to Channel 4’s extraordinarily successful way of repositioning the Paralympics based around the Meet the Superhumans campaign. Billing the achievements of disabled athletes as something over and above their able-bodied counterparts, it captured the public’s imagination and seems to have irrevocably changed attitudes to disability in the UK.
Dan Brooke is Channel 4’s head of marketing and communications and we are delighted that he will join us at In Progress to outline how the channel came up with and implemented such a successful, important strategy. His background in advertising with brands like Coca Cola and American Express led to a career in television taking in significant launches for the likes of Paramount Comedy and E4, so Dan is well-placed to give a unique insight into how the different creative threads came together to form one of the defining campaigns of 2012.
The full programme and last few tickets for In Progress can be found here inprogress2012.eventbrite.com
In Progress is kindly supported by Lowdi the portable wireless speaker. Thanks also to the lovely folk at KeepCups and Icon Printing for throwing together some great goodies for all In Progress attendees.
- How I Got Here: Marco Velardi and Omar Sosa, Apartamento magazine
- It’s Nice That x Channel 4 Random Acts: “It’ll be like a guided acid trip”
- Felicity Hammond's art sends up the visual language of luxury property developers
- Gillian Wearing uses the public's work to examine privacy and individual vs collective experience
- Anna Beil defies convention with "trashy" illustrations and animations
- Polish illustrator Gosia Herba interprets myths and legends in pastel tones
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Stack founder Steven Watson shares five of his top magazines
- Photography: New show at LCC shows young travelling communities of the 90s
- Hilarious and charming new Maynards Bassetts' Liquorice Allsorts ad by Jack Sachs