Ahead of this summer’s sporting spectacular, most would have assumed the Paralympics would play second fiddle to the Olympics. That they didn’t is down in no small part to Channel 4’s extraordinarily successful way of repositioning the Paralympics based around the Meet the Superhumans campaign. Billing the achievements of disabled athletes as something over and above their able-bodied counterparts, it captured the public’s imagination and seems to have irrevocably changed attitudes to disability in the UK.
Dan Brooke is Channel 4’s head of marketing and communications and we are delighted that he will join us at In Progress to outline how the channel came up with and implemented such a successful, important strategy. His background in advertising with brands like Coca Cola and American Express led to a career in television taking in significant launches for the likes of Paramount Comedy and E4, so Dan is well-placed to give a unique insight into how the different creative threads came together to form one of the defining campaigns of 2012.
The full programme and last few tickets for In Progress can be found here inprogress2012.eventbrite.com
In Progress is kindly supported by Lowdi the portable wireless speaker. Thanks also to the lovely folk at KeepCups and Icon Printing for throwing together some great goodies for all In Progress attendees.
- The frustration of crazy golf embodied by student animation collective Megacomputeur
- Enormous 20ft Barbies and bluebottles in real-life locations, by photographer Michael John Hunter
- French animator Jon Boutin's quick-witted shorts will have you creasing
- The MIT Technology Review design team share their love of printed matter
- Gemma Mahoney, a graphic design student producing professional work
- By designers, for designers: Monotype’s font subscription service
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU