Ahead of this summer’s sporting spectacular, most would have assumed the Paralympics would play second fiddle to the Olympics. That they didn’t is down in no small part to Channel 4’s extraordinarily successful way of repositioning the Paralympics based around the Meet the Superhumans campaign. Billing the achievements of disabled athletes as something over and above their able-bodied counterparts, it captured the public’s imagination and seems to have irrevocably changed attitudes to disability in the UK.
Dan Brooke is Channel 4’s head of marketing and communications and we are delighted that he will join us at In Progress to outline how the channel came up with and implemented such a successful, important strategy. His background in advertising with brands like Coca Cola and American Express led to a career in television taking in significant launches for the likes of Paramount Comedy and E4, so Dan is well-placed to give a unique insight into how the different creative threads came together to form one of the defining campaigns of 2012.
The full programme and last few tickets for In Progress can be found here inprogress2012.eventbrite.com
In Progress is kindly supported by Lowdi the portable wireless speaker. Thanks also to the lovely folk at KeepCups and Icon Printing for throwing together some great goodies for all In Progress attendees.
- Kevin Umaña’s abstract paintings portray a musical symphony
- The delicately ornate, but very cheeky sculptures of Liv and Dom
- Nike pattern designer Jeremy Pettis' psychedelic illustration side project
- Illustrator Charlotte Ager’s evocative and multilayered drawings
- Meet London-based illustrator, animator and curator Joey Yu
- Best of the Web, your antidote to Friday the 13th!
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Too Fast To Think: why switching off unlocks creativity
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Special Projects on why, sometimes, design is best kept simple
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant