Of all the design disciplines, typography is almost certainly the least sexy. But Dan Rhatigan is one of the people who is able to talk about type in an engaging, and very human way. Earlier this year the Monotype type director worked with Grey London on Ryman Eco, described as “the world’s most beautiful sustainable font,” as it uses 33% less ink than the likes of Arial, Times New Roman, Georgia and Verdana.
The objective, according to Grey, was “to find the optimum balance between saving ink, legibility and aesthetics.” To help promote the font these two films have just been released, one of which sees Dan talking through the design thinking behind Ryman Eco and the other him talking us through his typographic tattoos.
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