I’m a sucker for a really well-executed spoof, so take a bow New York based artist/copywriter and filmmaker Dan Shapiro. Inspired by “the stereotypical conventions of the faux-introspective, vague creative profiles floating around the internet” Dan decided to lampoon them by creating his own. From the floaty music to the cliched, sun-kissed shots,the subjects’s supremely irritating self-deprecating chuckle to the inane pronouncements (“It’s about being present and aware”) Dan has got it spot on.
Unlike say Matthew Frost’s wonderful hoax fashion film, this flirts with being believable right up until the preposterous sex-meets-social-media project that forms its finale, when even the most credulous viewer is let in on the joke. Anyway it’s really well done, and includes some absolute pearlers of lines; none more so than when the artist describes his relationship as “more of a collaboration than anything else.”