Daniel Buxton's 3 Fish In A Tree identity is beautifully clean, bright and simple

Date
22 November 2012

Let’s not beat about the bush here, sometimes a careful selection of bright colours is all you need to attract attention. As a race we’re drawn to shiny things more than we’d like to admit, cooing over bold colour schemes like magpies around a diamond. Combine that colour lust with some tight design and you’re on to a total winner. Which is perhaps why we’re so drawn to Daniel Buxton’s rebrand of 3 Fish In A Tree – it’s clean, simple, and features just the right amount of enticing hues to hold our attention for more than a few seconds. Which is all you really need from a piece of branding anyway. Nice job Daniel!

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Daniel Buxton: 3 Fish In A Tree

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Daniel Buxton: 3 Fish In A Tree

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Daniel Buxton: 3 Fish In A Tree

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Daniel Buxton: 3 Fish In A Tree

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Daniel Buxton: 3 Fish In A Tree

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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