Daniel Wolfe's new Guinness spot for Saatchi & Saatchi is mighty impressive

Date
17 August 2012

When it comes to scale and ambition, few ad agencies pull things off with quite the same panache as Saatchi & Saatchi. Their new Guinness spot Paint the Town Black (directed by Daniel Wolfe) sees a whole town getting ready for a celebration by covering themselves and their homes in black paint. It links in with the Arthur’s Day celebration of the iconic drink’s founder and has some really nice atmospheric touches, plus a cool soundtrack. We like.

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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