Defend the Fort

Date
2 August 2011

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Golf. A man in a kilt. Canons. It may sound like an unusual mini-break but it’s actually the latest offering from Satachi & Saatchi to promote the European Tour. Creative director Kate Stanners told the It’s Nice That talk last week that narrative was a powerful way to draw people into a campaign and they’ve have certainly done it again here. I challenge you not to get quite swept up in what is, let’s face it, a magnificently preposterous concept.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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