Separating cookie and creme – meet Dentaku's wonderful Oreo Wheel

Date
15 May 2013

There’s few things I enjoy more than needlessly convoluted creative solutions for “problems” barely worthy of the term. But if you were hellbent on separating the cookie sections from the filling of Oreo biscuits then Dentaku, aka Yuri Suzuki and Mark McKeague, have just the thing. The Oreo Wheel developed in conjunction with Wieden + Kennedy Portland “frees the biscuit from the creme” by way of a small ferris wheel and two scalpels. It’s super-fun nonsense of the highest order but this video does prove the value of perseverance in any design process.

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Dentaku: The Oreo Wheel

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Dentaku: The Oreo Wheel

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Dentaku: The Oreo Wheel

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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