Work / Advertising

Derek Cianfrance directs a beautifully-shot ode to the drama of baseball

In the same way that many Americans are baffled by our obsession with football (yes football, not soccer!) baseball is something I struggle to get my head around. But that was no barrier to enjoying this advert for Dick’s Sporting Goods, which I’ve never heard of but which I assume is some kind of shop that sells sporting goods, owned by an avuncular figure called Dick. Anyway Anomaly commissioned director Derek Cianfrance and cinematographer Peter Deming have produced a gorgeous spot which was shot in one continuous take and captures some of the tension and drama of America’s national sport. In lesser hands this could easily have ended up feeling a bit gimmicky but thanks to such talented treatment it’s pitch perfect (see what I did there?).

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Derek Cianfrance: Dick’s Sporting Goods Every Pitch spot (still)

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Derek Cianfrance: Dick’s Sporting Goods Every Pitch spot (still)

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Derek Cianfrance: Dick’s Sporting Goods Every Pitch spot (still)

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Derek Cianfrance: Dick’s Sporting Goods Every Pitch spot (still)