Deutsche & Japaner interrogate their relationship to the Nike Air Force 1

Date
21 November 2014

Based in Manheim, Germany, Deutsche & Japaner have a really great sense of what looks good. They have been on the site a couple of times for their stylish graphic design but this work for the Aesthetics Habitat project shows off a bit more of their own personality. The site is described as “a venture all about meeting objects with a personal interpretation, transforming its function and creating narratives” and in essence its curators invite creatives to respond to and reflect on their relationship with a favourite thing of beauty.

Deutsche & Japaner chose the Nike Nike X R.T. Air Force 1 and created these intriguing images whereby the trainer is divided into what looks like its real look and maybe an X-ray or a high density scan. The final shots are lovely studies of form and beauty, brought to fruition by Amos Fricke’s art direction.

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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