Biomedical research centres aren’t renowned for creative enterprise – why should they be – but across the pond one New York organisation is bucking the trend with a stunning new digital artwork. The Weill Cornell Medical College commissioned London-based creative agencies Squint/Opera and Hirsch&Mann to produce the Discovery Wall for its new Manhattan premises and the results are super-impressive. The final piece comprises 2,800 LED screens set behind a bank of lenticular discs. For passers-by it can be viewed as a large-scale digital artwork but up close the screens display content that relates to the college’s pioneering scientific research.
There’s a nice making-of below in which the creatives explain the project’s ongoing potential, built around the college being able to upload content through their CMS. As Daniel Hisrchmann puts it: “It is extensible beyond us by design…you get to make something and watch it get better and better as people add more content over time. That is amazing!”
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