Wonderful and sensitive identity designs for German arts organisation

Date
29 March 2016

Another superb identity for an art gallery here, this time courtesy of agency Köeper Herfurth and its identity for Germany’s Dortmunder Kunstverein. The studio’s mantra is something along the lines of good design being about a “field of tension between emotion and information” that “makes complex understandable and seemingly boring to experience.” This project proves the studio means what it says, demonstrating an approach that’s at once professional and playful.

Dortmunder Kunstverein is an arts society that hosts contemporary art and cultural events including exhibitions, lectures, discussions, artist talks, studio visits and excursions. Köeper Herfurth’s challenge was in creating designs that work across all of these varied touchpoints, and create a unifying look and feel across all of them. This is achieved through what it describes as “a strong and robust logo, also appearing as a stage or a frame for all communication related material.”

Throughout the identity the typographic approach uses only system fonts, selected for being “succinct yet unobtrusive,” against a restrained colour palette that allows the rich visual material from the organisation’s programming to shine through.

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Köeper Herfurth: Dortmunder Kunstverein

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Köeper Herfurth: Dortmunder Kunstverein

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Köeper Herfurth: Dortmunder Kunstverein

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Köeper Herfurth: Dortmunder Kunstverein

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Köeper Herfurth: Dortmunder Kunstverein

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Köeper Herfurth: Dortmunder Kunstverein

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Köeper Herfurth: Dortmunder Kunstverein

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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