Product Design: Incredible Drinkable Book filters out bacteria for clean drinking water

Date
14 May 2014

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Here’s an unbelievable statistic – 3.4 million people die every year due to water-related illnesses. The latest weapon in the ongoing war against this horrifyingly avoidable epidemic comes from ad agency DDB and super-clever scientist Dr. Theresa Dankovich who have created the world’s first Drinkable Book for the Water Is Life charity.

Not only does the book inform people in the developing world about the dangers of dirty water, it is printed on paper that filters out 99.99% of bacteria. We’ll get back to whimsical illustration and the like shortly but let’s take a moment to savour this kind of intelligent, life-saving and potentially world-changing design thinking.

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DDB/Water Is Life: Drinkable Book

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DDB/Water Is Life: Drinkable Book

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DDB/Water Is Life: Drinkable Book

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DDB/Water Is Life: Drinkable Book

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DDB/Water Is Life: Drinkable Book

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DDB/Water Is Life: Drinkable Book

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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