Here’s an unbelievable statistic – 3.4 million people die every year due to water-related illnesses. The latest weapon in the ongoing war against this horrifyingly avoidable epidemic comes from ad agency DDB and super-clever scientist Dr. Theresa Dankovich who have created the world’s first Drinkable Book for the Water Is Life charity.
Not only does the book inform people in the developing world about the dangers of dirty water, it is printed on paper that filters out 99.99% of bacteria. We’ll get back to whimsical illustration and the like shortly but let’s take a moment to savour this kind of intelligent, life-saving and potentially world-changing design thinking.
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