Carlsberg's latest prank ad is a nicely-done paean to friendship

Posted by Rob Alderson,

I have 104 friends but I am not sure that any of them like me enough to come out in the middle of the night to bail me out of a shady poker game. Lucky really then I wasn’t part of this excellent stunt ad for Carlsberg by Duval Guilllaume. It’s the latest in a series of spots for the Danish beer that put ordinary people in extraordinary situations and films the results, and as ever it’s the level of commitment to the prank that really makes this stand out. I love all the weird and wonderful things they do to the participants when they turn up – from the boxers to the chickens and the really weird guy in the lift and there’s a nice uplifting message about loyalty when all’s said and done.

  • Cb3

    Duval Guillaume: Carlsberg Put Friends To the Test (still)

  • Cb2

    Duval Guillaume: Carlsberg Put Friends To the Test (still)

  • Cb4

    Duval Guillaume: Carlsberg Put Friends To the Test (still)

  • Cb1

    Duval Guillaume: Carlsberg Put Friends To the Test (still)

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.