Eric Rohter's kid-friendly identity for the World Children's Festival

Norway-based Eric Rohter’s rebrand for the World Children’s festival is a sweet, candy coloured identity that uses simple curved shapes for an adaptable typeface and clear, communicative language tailored towards its audience.

It would be easy to dismiss this identity as naive and over simplified, but as adults this identity isn’t for us. Eric was keen to give “unique ownership to the children attending the festival,” meaning simple graphics and silly faces have been scattered across posters, badges, programmes and notebooks. With key words like “learn”, “create” and “exploration” combined with more personal phrases for the kids to fill in when they’re at the festival like “I want to be a [blank] when I grow up,” Eric’s flexible identity allows the the children to interact, play and adapt it to suit them.