Advertising: Guests' complaints inspire 2014 calendar for US hotel chain

Date
16 December 2013

Corporate calendars tend to be as dull as post-Christmas-lunch-washing-up dishwater but super-hip US hotel chain The Standard have produced an exception to prove the rule. Under the direction of Erik Kessels and photographer Thomas Mailaender, their 2014 calendar takes inspiration from the strangest letters, suggestions or complaints they’ve received from guests. Starting points include, “My girlfriend and I spent lots of money at the bar and on room service. Any compensation would be greatly appreciated,” and the terrifically odd, “I lost my kush. Where’s my kush?”

One shot features 300 cups of water packed into a corridor, another has a skeleton chilling out in a hot-tub and there’s a small explanatory text on each page to help clear up any (understandable) confusion. What’s certain is that this is one calendar we’d definitely want on our walls.

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Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Above

Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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