• Esquire_1

    Esquire (June 2011 Edition)

  • Esquire_2

    Esquire (June 2011 Edition)

  • Esquire_3

    Esquire (June 2011 Edition)

  • Esquire_4

    Esquire (June 2011 Edition)

  • Esquire_5

    Esquire (June 2011 Edition)

  • Esquire_6

    Esquire (June 2011 Edition)

  • Esquire_7

    Esquire (June 2011 Edition)

  • Esquire_8

    Esquire (June 2011 Edition)

  • Esquire_9

    Esquire (June 2011 Edition)

  • Esquire_10

    Esquire (June 2011 Edition)

  • Esquire_11

    Esquire (June 2011 Edition)

  • Esquire_12

    Esquire (June 2011 Edition)

Graphic Design

Esquire Redesigns

Posted by Will Hudson,

At the beginning of the month Esquire launched their latest issue and with it a redesign under the creative direction of David McKendrick and new editor Alex Bilmes. With a voluptuous Kelly Brook on the cover the good looks don’t stop there, we caught up with David McKendrick to find out more about the redesign and what we can expect from future issues…

Hi David, a new editor naturally wants to inject their own stamp on the magazine, how does the process of the redesign work?

A new editor wants the magazine to be his own vision, so it is quite a simple process where we meet, chat, he tells me what he would like the magazine to be and I try to interpret his vision and make it work visually. However, this time around with Alex it felt more like a collaboration of both our ideas – we hit it off early on. Working with Alex is exciting as he really does allow a lot of creative freedom and isn’t scared at all of trying new mad things. That is the short answer – there is a longer one, but maybe for another day.

This is the second time you have redesigned the magazine (first in 2007 when yourself and then editor Jeremy Langmead joined), what has changed? Tell us about the redesign this time round.

The editor has changed which is the obvious answer to your first point. But I think a whole lot in the western world has changed too; global recession has changed the way people think and it was time for Esquire to become a different magazine. An unapologetic men’s magazine. The redesign is a fresh approach to a UK men’s magazine, that’s the simple answer, and I didn’t want it to be a predictable fashion mag with lots of black and white pics of people looking serious.

How’s the issue been received?

The response has been amazing — It feels great and right when are are putting it together, but you never really know how it will be received until it’s out there. I have to trust my gut, but feels great when people appreciate and consume what you do.

What can we expect from future issues?

Lots of surprises. The next cover is very exciting, and the one after that is, too – in fact we have shot the first 5. The first one was a bit of a statement with Kelly on it, but the second one will make you smile, the third will surprise you, and so on. I want to keep surprising the reader, rather than boring them with similar covers and design ever month. This is a huge, but exciting challenge, as you will see every feature has a different treatment inside. This is really hard work reinventing everything every month, but luckily I have a fantastic team, headed up by the my genius deputy Declan Fahy, who has a true gift for great ideas and hard work.

Lastly, the notion that ‘Print is dead’, what would you say to this?

Oh man, ‘print is dead’, that old chestnut!, I remember getting that brief at art school ten years ago and I’m sure that it will kick around for a lot longer. If anything I think the pressure digital is putting on print is making print work so much harder, and this for me is really exciting as it is creating new innovative design for paper. So, no, print is’nae deed (that was in my Scottish accent).

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. 5173

    As the creative world digests last night’s big D&AD winners (those that scooped Black and White Pencils), there was a host of interesting work recognised in the 44 Yellow Pencils given out at the London awards bash. In total, the D&AD juries considered 847 projects this year and so less than one in five made the prestigious Yellow Pencil cut. Here’s our rundown of those winners that caught our eye for one reason or another – you can see the full list of winners over on the D&AD site here.

  2. The-plant-art-15-its-nice-that-list-

    Staying two seasons ahead (calendar-wise, at least) of the autumn art fair scrum, Art 15 takes place this week over in west London, heralded by some unmissably bright new branding by The Plant. The annual fair – now in its third outing – used to take place in February, and its new look aims to reflect its sunnier spot on the calendar. “As it’s spring and it’s a fairly new fair, we felt [the new identity] needed to look quite bold,” says Matt Utber, founder of The Plant, who also designed the fair’s initial identity. “We chose colours that were very bright and vibrant because of that light change – it reflects new life, flowers bursting into existence, it’s that kind of feel.”

  3. Thomaswilliams-bolo-itsnicethat-list

    Australian designer Thomas Williams’ work has appeared on the site several times over the years, in the shape of his editorial work for MADE, Nourished Journal and The Process Journal. He has recently decamped to Los Angeles and set up his own studio, Thomas Williams & Co., which comes complete with a newly updated site on which you can peruse his publication work alongside all manner of considered and communicative identity projects.

  4. Chwast_nose_08-1020x1600its-nice-that-list

    I don’t use the word “iconic” lightly, but in the case of designer Seymour Chwast, it fits. Co-founder of Push Pin studios, Seymour shaped what graphic design and being a graphic designer meant in the 20th Century, creating images that not only looked incredible, but distilled a message that could be anything from a light-hearted comment on design itself to an anti-smoking poster. His much-imitated graphic and illustration style still holds up brilliantly today, as proved by a fantastic new online resource, the Seymour Chwast archive.

  5. List-naonori_yago_laforet_itsnicethat_1

    I’m all for a bargain but when I hear about people queuing up at 4:30am for the big Next sale every year I can’t help but sigh. Surely sleeping is more preferable to numb lips chapping in the wind as you stand next to other haggard shoppers? Even bigger than Next’s sale is Japanese department store Laforet HARAJUKU’s annual “Grand Bazar,” which has taken sale shopping to a new level.

  6. Ah_ha_ciclovia_de_aveiro_it's_nice_that_list

    “Studio AH-HA started as an experiment. We never took ourselves too seriously, and we think that is why things have been working out,” say Carolina Cantante and Catarina Carreiras. For the last three years the Portuguese designers have been making lovely things out of their studio just a stone’s throw from the Lisbon City Museum and the university where they studied and met. Between them, Carolina and Catarina cut their teeth working with some of their heroes; Catarina at Fabrica with designer Sam Baron, who they still collaborate with, and Carolina at the renowned OMA led by “starchitect” Rem Koolhaas in Rotterdam.

  7. List-vasundhara-pachisia-its-nice-that

    Brookyln-born graphic designer Vasundhara Pachisia is still studying, but has managed to clock up a CV including work with MoMA Design Studio and Ralph Applebaum Associates. Not bad at all. She’s currently studying at Cranbrook Academy of Art in Michigan, where she’s making some great work combining vivid colour palettes with some gorgeous experimental typography. This is perfectly exemplified in the piece Until Perfect Comes , a typeface the designer says is “an ode to Victor Vasarely.” We’re sure the “grandfather of op-art” wouldn’t be disappointed.

  8. Antonio_ladrillo_lines_it's_nice_that_list

    Back with a colourful series of minimal, origami-like creations, Antonio Ladrillo’s Colors, Lines and Dots continues the same optimism and sense of play that has made the Barcelona-based illustrator is an It’s Nice That favourite. You may remember our enthusiasm for his exhibition of 40 small paintings on repurposed wood, Crash or his book Being a ghost is cool! The three new softcover books are designed with the same cuts, folds and palette but use different patterns, taking on multiple 2D and 3D combinations like folding cards. Part papercraft, part publication, like all of Antonio’s sunny portfolio, Colors, Lines and Dots is simple yet striking.

  9. Shannonlea-philliplarkin-itsnicethat-list

    In our recent interview with Spin’s Tony Brook he spoke about the shift in his design approach towards a fixation on conceptual work – “I wanted reasons, I wanted intelligent thought.” Tony of course is one of the best in the business with a great deal of experience; it’s less common to see this same concept-driven lust in young designers, particularly those still learning their craft at university.

  10. Alain-vonck_ruins_it's_nice_that_list

    Whether it’s glitchy internet art, streamlined design and art direction or bespoke typefaces, Alain Vonck has been building a strong portfolio since graduating from Paris’ ESAG Penninghen in 2012. Concentrating on visual identity as well as editorial and web design that communicates a passion for pattern, Alain confidently moves between a variety of commercial and self-directed projects. Whether a book and net archive inspired by early web designs and 90s digital culture, ilIustrations for the daily French newspaper founded by Jean-Paul Sartre and Serge July, Libération, or super minimal art direction for a digital magazine, the Parisian designer has proven his approach is both contemporary and versatile.

    The pixelated, retro-tech visual language of many of his self-initiated projects has taken cues from GIF revival and the unrefined aesthetic of the internet’s early days, carving him a niche as something of a digital archeologist. Further illustrating his creative range, one of Alain’s most recent commissions marked a departure into new stylistic territory with a bright book of over 250 block-coloured illustrations vaguely reminiscent of Matisse cut-outs for Franco-Lebanese publishing house Tamyras.

  11. Alex-horne-do-it-poster-its-nice-that-list

    As the likes of Haw-Lin and Tom Darracott have proved in recent years, club posters are no longer the all-caps, bright yellow, shouty things on lampposts they used to be. Well sometimes they are, and there’s something quite charming in that (UK GARAGE SENSATION in Surbiton, anyone?), but there’s certainly a finessed approach to many of the posters now, as Alex Horne proves. The designer, who also founded label Fine Grains Records, hails from Aberdeen but now lives in London, working with clients including The Financial Times, The Vinyl Factory and Vice. Today though we’re looking at some great music posters, namely those for AV collective Do It! and Oslo-based club night promoter The Drop, which Alex runs alongside Norwegian record label boss and musician Andre Ishak. Throughout the work there’s a leaning towards Bauhaus-esque typography and clean, graphic shapes, with crisp layouts proving once again that the marriage of graphic design and electronic music is one made in heaven. Or in this case, in Aberdeen, London and Oslo.

  12. Arthurfoliard-mood-itsnicethat-list

    Arthur Foliard has some impressive design experience on his CV – Pentagram, Landor and Moving Brands – and he’s been honoured by both ADC and the Cannes Lions. Not bad for a 25-year-old, but this London-based Frenchman has a portfolio of work that makes sense of these accolades.

  13. Mirko-borsche-itsnicethat-list-2

    Is there no end to Bureau Mirko Borsche’s brilliance? Having already produced season after season’s worth of printed collateral for long-term client the Bayerische Staatsoper, Mirko’s eponymous studio has just released its newest collection of work for the theatre. Spanning a series of events entitled Die Unmögliche Enzyklopädie, plus posters for the house orchestra Bayerisches Staatsorcheter and premiere posters too, the newest selection might even be the most diverse to date.