• Esquire_1

    Esquire (June 2011 Edition)

  • Esquire_2

    Esquire (June 2011 Edition)

  • Esquire_3

    Esquire (June 2011 Edition)

  • Esquire_4

    Esquire (June 2011 Edition)

  • Esquire_5

    Esquire (June 2011 Edition)

  • Esquire_6

    Esquire (June 2011 Edition)

  • Esquire_7

    Esquire (June 2011 Edition)

  • Esquire_8

    Esquire (June 2011 Edition)

  • Esquire_9

    Esquire (June 2011 Edition)

  • Esquire_10

    Esquire (June 2011 Edition)

  • Esquire_11

    Esquire (June 2011 Edition)

  • Esquire_12

    Esquire (June 2011 Edition)

Graphic Design

Esquire Redesigns

Posted by Will Hudson,

At the beginning of the month Esquire launched their latest issue and with it a redesign under the creative direction of David McKendrick and new editor Alex Bilmes. With a voluptuous Kelly Brook on the cover the good looks don’t stop there, we caught up with David McKendrick to find out more about the redesign and what we can expect from future issues…

Hi David, a new editor naturally wants to inject their own stamp on the magazine, how does the process of the redesign work?

A new editor wants the magazine to be his own vision, so it is quite a simple process where we meet, chat, he tells me what he would like the magazine to be and I try to interpret his vision and make it work visually. However, this time around with Alex it felt more like a collaboration of both our ideas – we hit it off early on. Working with Alex is exciting as he really does allow a lot of creative freedom and isn’t scared at all of trying new mad things. That is the short answer – there is a longer one, but maybe for another day.

This is the second time you have redesigned the magazine (first in 2007 when yourself and then editor Jeremy Langmead joined), what has changed? Tell us about the redesign this time round.

The editor has changed which is the obvious answer to your first point. But I think a whole lot in the western world has changed too; global recession has changed the way people think and it was time for Esquire to become a different magazine. An unapologetic men’s magazine. The redesign is a fresh approach to a UK men’s magazine, that’s the simple answer, and I didn’t want it to be a predictable fashion mag with lots of black and white pics of people looking serious.

How’s the issue been received?

The response has been amazing — It feels great and right when are are putting it together, but you never really know how it will be received until it’s out there. I have to trust my gut, but feels great when people appreciate and consume what you do.

What can we expect from future issues?

Lots of surprises. The next cover is very exciting, and the one after that is, too – in fact we have shot the first 5. The first one was a bit of a statement with Kelly on it, but the second one will make you smile, the third will surprise you, and so on. I want to keep surprising the reader, rather than boring them with similar covers and design ever month. This is a huge, but exciting challenge, as you will see every feature has a different treatment inside. This is really hard work reinventing everything every month, but luckily I have a fantastic team, headed up by the my genius deputy Declan Fahy, who has a true gift for great ideas and hard work.

Lastly, the notion that ‘Print is dead’, what would you say to this?

Oh man, ‘print is dead’, that old chestnut!, I remember getting that brief at art school ten years ago and I’m sure that it will kick around for a lot longer. If anything I think the pressure digital is putting on print is making print work so much harder, and this for me is really exciting as it is creating new innovative design for paper. So, no, print is’nae deed (that was in my Scottish accent).

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. Stationary

    Hotel branding can so often be a dowdy affair, as if the design nods to the temporary nature of the building’s inhabitants – something to move on from, rather than to dwell on. So it’s wonderful to see a brave, opulent new identity for the Connaught in London’s Mayfair, designed by The Partners around a stunning new artwork by Kristjana S Williams which now hangs in the hotel.

  2. List

    I was surprised to learn that Amsterdam’s HOAX studio don’t seem to have been on the site before, and faced with their wide-ranging portfolio it was a challenge to focus in on a narrative that made sense. Founders Bram Buijs, Sven Gerhardt and Steven van der Kaaij joined forces based on their “shared love for typography, material and experimentation” and this passion for fresh creative thinking runs throughout their work.

  3. List

    Creating a cohesive identity for a design conference might not seem like such a tall order, but the reality of producing flyers, bags, programmes and that all-important logo mark for an international event isn’t as simple as you might think. For starters there’s an abundance of conferences out there, each with it’s own unique look and feel, so creating visuals that present a point of difference will always pose a challenge; secondly how on earth do you make a talks timetable look exciting?

  4. List

    Boasting PVC-clad bottoms, surreal jazz photography and beautifully-rendered risograph prints of basketball hoops, Shabazz Projects’ homepage certainly offers a well-curated and striking experience. The LA-based publishing platform was founded by Hassan Rahim and Brian Okarski, releasing art, photography and design-focused books and objects, all with a run of 200 or fewer editions. Stand-out pieces include the Various Basketball Hoops risographs, which put a whimsical spin on these often weary-looking monoliths; and Eric Wrenn and Antje Peters’ Jazz photographs, which place instruments against a dramatic plume of smoke. Hassan and Brian say their aim is to “provoke and surprise,” and from the images on their site alone, they’re certainly not letting themselves down.

  5. Hellotalja_kit-list-image

    Many a blue-sky-thinker and envelope-pusher has been extolling the virtues of meditation and mindfulness to pseudo-spiritually swell their business jargon lately. So it’s refreshing when a beautifully branded, creatively-minded product emerges that promises to offer that lucrative “pause from modern life.”

  6. List

    If all the magazines and small publications that used the internet as their subject matter were dumped on your head it’d be curtains for you – there’s bloody loads of them. Some, like Offscreen, deal with the people that make digital culture happen and try to bring these unsung heroes out from behind their screens into the RGB limelight, others, like French publication Nichons – Nous Dans l’Internet (Tits – We In The Internet) are more conceptually-minded, analysing and assessing the social and cultural phenomena brought about by the ubiquity of technology.

  7. Main

    Setting up a design studio and changing your name to a cool pseudonym is a good two-fingers-up to life on the quiet side. Parisian designer Julien Ducourthial decided to make this leap, and now overseas The Jazzist, offering bold, fluoro design work “serving in fields of graphic design, illustration and art direction in digital & printed media.” When Julien emailed us he told us he was inspired by 8-bit imagery and cartoons, which gave us an immediate inkling that we were going to like his work. Anyone looking to commission a great French designer any time soon? Julien is your man.

  8. List

    We haven’t featured Oslo-based studio Heydays on the site for a while but a quick check-in with their portfolio shows they’re still producing top-quality work for an eclectic range of clients. Nöra is a design house based between London and São Paulo which among other things supplied the seats for the World Cup stadia in Brazil. Heydays wanted a look and feel that felt “sophisticated with a stylish twist.” The pointillist type treatment pulls this off neatly and there’s some impressive animated elements you can see below as well. Keep up the great work team Heydays!

  9. List

    When it comes to a trendy commission, a restaurant in east London that serves everything on the bone is right up there. Credit is due then to Burgess Studio, whose identity for the eatery doesn’t take itself too seriously. Built around a nice typographic wordmark and the simple idea of making the all-important bone into a smile, the look and feel rolls out seamlessly across everything from bags to cups, menus to the website. It’s simple, it’s striking and it steers well clear of some kind of terrible hipster overload, all of which is to be very much commended.

  10. List

    It’s been a while since we last checked in with Stockholm-based Bedow studio but there’s a host of new work to enjoy over on their site as ever. I was particularly drawn to their ongoing collaboration with Essem Design, “a Swedish manufacturer of artisanal hallway interiors.” Bedow used a refreshingly straightforward way in to what might seem like rather a niche product, building an identity around the Swedish words for “hello” and “goodbye” – the utterances most commonly heard in a hallway.

  11. List

    Producing graphic collateral for one of the world’s largest international contemporary art fairs is a brief that would have some graphic design studios quaking in their boots, but when London-based Studio Frith was approached by Frieze Art Fair they accepted with relish.

  12. List

    “Churn out” always sounds like a derisive expression when referring to exceptional creative work, but the prolific nature of some studios means it’s the only one I like to use use to conjure up the relentless mechanical precision with which these studios proceed – and I definitely don’t mean it derisively. And so to Praline, the products of whose churning we’re here to admire.

  13. List

    For graphic design types, the opportunity to run wild with a printer’s various techniques is pretty much the dream brief, and Mexican agency Anagrama have well and truly lived that dream. They were one of seven agencies studios invited to create a notebook with Imprimerie du Marais, and they were given free rein to experiment with effects like hot foil stamping, microembossing, silk screening and sewn binding.