• Esquire_1

    Esquire (June 2011 Edition)

  • Esquire_2

    Esquire (June 2011 Edition)

  • Esquire_3

    Esquire (June 2011 Edition)

  • Esquire_4

    Esquire (June 2011 Edition)

  • Esquire_5

    Esquire (June 2011 Edition)

  • Esquire_6

    Esquire (June 2011 Edition)

  • Esquire_7

    Esquire (June 2011 Edition)

  • Esquire_8

    Esquire (June 2011 Edition)

  • Esquire_9

    Esquire (June 2011 Edition)

  • Esquire_10

    Esquire (June 2011 Edition)

  • Esquire_11

    Esquire (June 2011 Edition)

  • Esquire_12

    Esquire (June 2011 Edition)

Graphic Design

Esquire Redesigns

Posted by Will Hudson,

At the beginning of the month Esquire launched their latest issue and with it a redesign under the creative direction of David McKendrick and new editor Alex Bilmes. With a voluptuous Kelly Brook on the cover the good looks don’t stop there, we caught up with David McKendrick to find out more about the redesign and what we can expect from future issues…

Hi David, a new editor naturally wants to inject their own stamp on the magazine, how does the process of the redesign work?

A new editor wants the magazine to be his own vision, so it is quite a simple process where we meet, chat, he tells me what he would like the magazine to be and I try to interpret his vision and make it work visually. However, this time around with Alex it felt more like a collaboration of both our ideas – we hit it off early on. Working with Alex is exciting as he really does allow a lot of creative freedom and isn’t scared at all of trying new mad things. That is the short answer – there is a longer one, but maybe for another day.

This is the second time you have redesigned the magazine (first in 2007 when yourself and then editor Jeremy Langmead joined), what has changed? Tell us about the redesign this time round.

The editor has changed which is the obvious answer to your first point. But I think a whole lot in the western world has changed too; global recession has changed the way people think and it was time for Esquire to become a different magazine. An unapologetic men’s magazine. The redesign is a fresh approach to a UK men’s magazine, that’s the simple answer, and I didn’t want it to be a predictable fashion mag with lots of black and white pics of people looking serious.

How’s the issue been received?

The response has been amazing — It feels great and right when are are putting it together, but you never really know how it will be received until it’s out there. I have to trust my gut, but feels great when people appreciate and consume what you do.

What can we expect from future issues?

Lots of surprises. The next cover is very exciting, and the one after that is, too – in fact we have shot the first 5. The first one was a bit of a statement with Kelly on it, but the second one will make you smile, the third will surprise you, and so on. I want to keep surprising the reader, rather than boring them with similar covers and design ever month. This is a huge, but exciting challenge, as you will see every feature has a different treatment inside. This is really hard work reinventing everything every month, but luckily I have a fantastic team, headed up by the my genius deputy Declan Fahy, who has a true gift for great ideas and hard work.

Lastly, the notion that ‘Print is dead’, what would you say to this?

Oh man, ‘print is dead’, that old chestnut!, I remember getting that brief at art school ten years ago and I’m sure that it will kick around for a lot longer. If anything I think the pressure digital is putting on print is making print work so much harder, and this for me is really exciting as it is creating new innovative design for paper. So, no, print is’nae deed (that was in my Scottish accent).

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. Main3

    An old soul such as myself appreciates when modern-day designers and illustrators go out of their way to make something look like it fell out of a cardboard box that hasn’t been opened since 1972. Rob Carmichael’s design studio SEEN is a New York and LA-based bunch of art directors and creatives who together help to create some of the best album artwork around at the moment.

  2. List

    I have heard it said that the New York graphic design scene is more splintered and less cohesive than its London counterpart, but the Image of The Studio initiative we covered last year was a fascinating way of bringing together more than 75 NYC studios to compare and contrast the way they each work. It also became a great resource to discover designers we didn’t know that much about, and with each studio commissioned to create something original that reflected their philosophy and aesthetic, it provided a great way into the New York scene.

  3. List

    German design studio Hort prides itself on being an “unconventional working environment” and a “place where work and play can be said in the same sentence.” In this video by Analog Mensch Digital, Hort’s much-loved creator Eike Konig talks about their work and ethos whilst rolling paint and printing a poster. The camera wanders about the studio past leaning bikes and big white desks, scrolling up bookcases and dwelling on the Anthony Burrill posters gracing the walls. Eike is always worth listening to, whether he’s musing on the differences between international and German clients, traditional and digital work and the morals of design. He says: “Visual language is a strong language. We have responsibility in the use of this power.”

  4. List

    It seems that Jacob Klein and Nathan Cowen are incapable of turning out a dud project. From their humble beginnings as a meticulously curated stream of stunning imagery to their present guise as multi-faceted design and art direction agency, the Haw-Lin boys just keep on coming up with the goods. This might not seem surprising to devotees of their original Haw-Lin blog, but it’s surprising how often arbiters of style lack substance. Not so for these boys; their fanatical eye for detail goes beyond simple aesthetic curation, extending into a portfolio of capsule collections for fashion brands, editorial shoots for the most erudite magazines and immaculate lookbooks that manage to add depth and pace to publications that can often be painfully bland.

  5. List

    I always think that creating the identity for a design conference is one of the most thankless commissions around – all those attendees ready, willing and able to offer informed and immediate feedback. So when we see it done well it only seems to right to give credit where it’s due, and Build did a fine job for this year’s TypeCon gathering.

  6. List_copy

    In the introduction to his exceptional new Erik Spiekermann monograph, Johannes Erler sums up “Spiekermann in two sentences” by way of this quotation: “I’m totally chaotic. I’m so untogether, my left leg doesn’t even know what my right leg is doing. I need order. I need systems. I don’t really do anything without a design grid.”

  7. List_2

    Their website is a combination of fluorescent colours, textures, media and effects so hectic that you can’t help but surrender yourself to it, but it’d be foolish to assume The Royal Studio’s design work is as chaotic as it appears. Behind the madness is a method which elevates their vibrant, contemporary design beyond the realms of trendy and into something actually very interesting, whether it’s an Honest Manifesto which claims that “everyone loves titles and captions” but they “don’t give a fuck about content” (repeated to fill) or a very well-executed poster advertising the studio’s 15-day tour around cities including Zagreb, Ljubljana, Dijon and Porto. The fact remains that Portugal-based Royal Studio are taking conventional graphic design and turning it on its head to see what happens, and we’re really enjoying admiring the results.

  8. List

    Of all the design disciplines, typography is almost certainly the least sexy. But Dan Rhatigan is one of the people who is able to talk about type in an engaging, and very human way. Earlier this year the Monotype type director worked with Grey London on Ryman Eco, described as “the world’s most beautiful sustainable font,” as it uses 33% less ink than the likes of Arial, Times New Roman, Georgia and Verdana.

  9. Tumblr_n4iq1a8swj1qdf776o1_1280

    Anyone you know a downright sourpuss? Treat ‘em to a link to work by Hungarian designer Anna Kövecses. Here at It’s Nice That we give high praise to work that is candy-coloured and cute – as long as it never falls under the tasselled umbrella of “twee.” Anna’s work is a perfect example of that as beneath the childish exterior lies a wealth of design knowledge and style.

  10. List

    In the year-and-a-half since we first featured Belgian designer Vincent Vrints on the site his fortunes have risen with the quality of his work. We were always enamoured with his canny ability to create aesthetically astounding imagery and merge it with equally appealing layouts, but he’s refined his process and embraced some new digital techniques resulting in a portfolio that floats between the retro and the ultra futuristic.

  11. Main8

    Google Jack Kerouac’s The Dharma Bums and almost every book cover design that appears either depicts someone hitchhiking or it has the aesthetic of a grotty travel diary of someone who’s been “finding themselves” along a motorway for a month or two too long. Kerouac’s novels don’t even need covers, right? They’re stand-alone pieces of literary genius. Big applause is needed then for Copenhagen designer Torsten Lindsø Andersen who has taken the rulebook of second-rate Kerouac book design and thrown it out the train window on to the track where it belongs. These ambient, sterile designs he’s proposed for the author’s back catalogue are the perfect fit to the words within: weird, unpredictable, drunk and unique.

  12. List

    I am a big believer that every magazine should be able to sum up what it does in a few words. New title The-Art-Form does just that with the pithy statement that it’s “a limited edition publication about art and artists.” Issue one features six artists – Ian Davenport, Peter Liversidge, Rana Begum, Dan Baldwin, Michael Reisch and Paul Insect – and each has been asked 13 questions ranging from why they make art to their favourite place. The answers vary not only in tone and subject matter (as you’d expect) but also in form, so while Ian has provided handwritten answers, Michael, Dan and Rana have created paintings, drawings and sketches in response to the questionnaire.

  13. List

    Over the last few weeks we have been exploring how Shillington College are revolutionising design education through their own model of practically-focused graphic design tuition. We talked to the teachers about how they put together this new kind of course and to those employers who have found the college to be an invaluable resource of young design talent. To round off this series of features, we went along to the London Graduation Show a few weeks ago to chat to some of the students about their experiences, so rather than hear it from us, best hit play and hear it straight from them…