Winter menswear gets a graphic rethink courtesy of Études

Date
4 February 2013

Don’t ever say we don’t keep you updated with the latest menswear trends. The fact that I’m wearing a ragged old woollen jumper as I write should do nothing to dissuade you from the fact that we know a good AW13/14 collection when we see one. This one in particular has got us incredibly excited for its distinctly graphic sensibilities. Études is an intercontinental collaboration between Parisian artists Aurélien Arbet & Jérémie Egry. Operating between Paris and New York the pair work on a variety of creative projects ranging from book design and publishing to men’s contemporary fashion.

This cross-disciplinary practice goes a long way to explaining the stylistic traits present in the preview of their third collection. The block colours, Swiss typography and expressive vector graphics, that have come to dominate a particularly fashion-conscious sector of the graphic design world, can now be seen on the clothes themselves which, we have to say, look pretty great to us. Next season I’m looking for a shirt emblazoned with Albertus, someone make that a reality for me!

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Études: AW13/14 Preview

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Études: AW13/14 Preview

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Études: AW13/14 Preview

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Études: AW13/14 Preview

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Études: AW13/14 Preview

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Études: AW13/14 Preview

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Études: AW13/14 Preview

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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