Animation: Leading creatives pick the work they wish they'd done

Posted by Rob Alderson,

Whether we admit or not, jealousy plays a not insignificant role in the creative industries. In fact D&AD is honest enough to address this head on; when it comes to choosing pencil-winning work judges are asked to consider whether the entry stokes their creative envy and make them wish they’d done that piece.

The organisation has extended this idea by asking three leading creative talents – Jessica Walsh of Sagmeister &Walsh, Dan Wieden of Wieden + Kennedy and Iain Tait of Google Creative Labs – to look back on the work they wish they’d done this year in their respective categories (design, advertising and digital).

Not only are their selections and reasoning jolly interesting, but Factory Fifteen have created some excellent animations to support the pieces, packed with nods to some of the best projects in those areas (think tiny Plumen lighbulbs and BBH’s Three Little Pigs). Terrific stuff!

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    Factory Fifteen: I Wish I’d Done That for D&AD (still)

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    Factory Fifteen: I Wish I’d Done That for D&AD (still)

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    Factory Fifteen: I Wish I’d Done That for D&AD (still)

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    Factory Fifteen: I Wish I’d Done That for D&AD (still)

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    Factory Fifteen: I Wish I’d Done That for D&AD (still)

  • Hd_ed6fd7d5329966d2d7793f3b67a4aa4f

    Factory Fifteen: I Wish I’d Done That for D&AD (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.