This colourful piece of branding comes courtesy of Leo Burnett Chicago’s innovation and new venture centre, Farmhouse. The advertising giant is seeking to expand its creative horizons and develop its imaginative potential with a self-proclaimed “do tank” where products and ideas can be discussed and developed without the restrictions of client deadlines and stringent budgets.
Taking inspiration from the late Leo Burnett’s own personal farmhouse – a space to which he would invite his best creative thinkers to bed down and problem solve for days at a time – the identity centres around a plain monogram of a building surrounded by a CMYK venn diagram that descends from the company’s pre-existing HumanKind identity. A careful and restrained piece of branding with just enough playfulness to communicate the experimental nature of the company it represents. Lovely.