This colourful piece of branding comes courtesy of Leo Burnett Chicago’s innovation and new venture centre, Farmhouse. The advertising giant is seeking to expand its creative horizons and develop its imaginative potential with a self-proclaimed “do tank” where products and ideas can be discussed and developed without the restrictions of client deadlines and stringent budgets.
Taking inspiration from the late Leo Burnett’s own personal farmhouse – a space to which he would invite his best creative thinkers to bed down and problem solve for days at a time – the identity centres around a plain monogram of a building surrounded by a CMYK venn diagram that descends from the company’s pre-existing HumanKind identity. A careful and restrained piece of branding with just enough playfulness to communicate the experimental nature of the company it represents. Lovely.
- Submit Saturdays: eggs, gifs and monochromatic illustration from Illustrator Jocelyn Tsaih
- Boot Boyz Biz: promoting community, not commodity
- Waving goodbye to July with our weekly Best of the Web
- The classical and the crude combine to represent the multiple facets of The Arab City
- Parquet Courts’ Andrew Savage on the interchanging influence of art and music
- Thee Drinkers: New exhibition conveys the joys and despair of having a few too many
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale