This colourful piece of branding comes courtesy of Leo Burnett Chicago’s innovation and new venture centre, Farmhouse. The advertising giant is seeking to expand its creative horizons and develop its imaginative potential with a self-proclaimed “do tank” where products and ideas can be discussed and developed without the restrictions of client deadlines and stringent budgets.
Taking inspiration from the late Leo Burnett’s own personal farmhouse – a space to which he would invite his best creative thinkers to bed down and problem solve for days at a time – the identity centres around a plain monogram of a building surrounded by a CMYK venn diagram that descends from the company’s pre-existing HumanKind identity. A careful and restrained piece of branding with just enough playfulness to communicate the experimental nature of the company it represents. Lovely.
- Submit Saturdays: Take advantage of your website to show varied work as a creative collective
- Parisian upstarts Ill-Studio give L’Officiel magazine new life
- Knock knock. Who's there? It's Best of the Web!
- William Knight's socially conscious portfolio of graphic design
- Alan Fears’ papier mâché heads are a humorous portrait of ourselves
- The quiet humour of illustrator Elena Xausa
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity