Film: Run with the Spanish bulls in this superb interactive video, The Chase 360°

Posted by Liv Siddall,

Everyone’s always like, “Oh my god I would LOVE to run with the bulls in Spain!” when harping on about their bottomless bucket list. Really? Would you? After checking out this truly impressive interactive bull run that Volvo have set up, I think you’ll find yourself drawing a line through that dream and setting off to buy some new underwear. The idea behind the latest Volvo campaign is simple: attach cameras to the truck, the driver, the runners and the helicopter and hey presto! A bull run without bloodshed or underwear soiling, straight from the comfort of your own chair. How’s that for progress?

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    Volvo: The Chase 360°

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    Volvo: The Chase 360°

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    Volvo: The Chase 360°

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    Volvo: The Chase 360°

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    Volvo: The Chase 360°

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    Volvo: The Chase 360°

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.