Work / Interactive

Film: Run with the Spanish bulls in this superb interactive video, The Chase 360°

Everyone’s always like, “Oh my god I would LOVE to run with the bulls in Spain!” when harping on about their bottomless bucket list. Really? Would you? After checking out this truly impressive interactive bull run that Volvo have set up, I think you’ll find yourself drawing a line through that dream and setting off to buy some new underwear. The idea behind the latest Volvo campaign is simple: attach cameras to the truck, the driver, the runners and the helicopter and hey presto! A bull run without bloodshed or underwear soiling, straight from the comfort of your own chair. How’s that for progress?

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Volvo: The Chase 360°

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Volvo: The Chase 360°

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Volvo: The Chase 360°

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Volvo: The Chase 360°

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Volvo: The Chase 360°

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Volvo: The Chase 360°