Film: Run with the Spanish bulls in this superb interactive video, The Chase 360°

Date
1 November 2013

Everyone’s always like, “Oh my god I would LOVE to run with the bulls in Spain!” when harping on about their bottomless bucket list. Really? Would you? After checking out this truly impressive interactive bull run that Volvo have set up, I think you’ll find yourself drawing a line through that dream and setting off to buy some new underwear. The idea behind the latest Volvo campaign is simple: attach cameras to the truck, the driver, the runners and the helicopter and hey presto! A bull run without bloodshed or underwear soiling, straight from the comfort of your own chair. How’s that for progress?

Above

Volvo: The Chase 360°

Above

Volvo: The Chase 360°

Above

Volvo: The Chase 360°

Above

Volvo: The Chase 360°

Above

Volvo: The Chase 360°

Above

Volvo: The Chase 360°

Share Article

About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.