Foreign Policy's dynamic identity for its inter-city design exchange

Date
25 November 2014

We were lucky enough to meet some of the team from Singapore studio Foreign Policy when they popped into It’s Nice That HQ during a recent research trip to London. The same friendly, curious and open-minded approach that led them to drop us a line has also seen them develop The Swap Show, “an exhibition exchange between design studios and creative agencies from cities around the world designed to showcase and celebrate creative work internationally.”

The first iteration saw Foreign Policy and three of its Singaporean neighbours – Roots, Bureau and Anonymous – collaborate with four of Barcelona’s finest – Hey Studio, Mucho, Lo Siento and Two Points. It’s an ambitious exercise that “stretches beyond material exchanges” and included Skype Q&A sessions as well as the exhibition itself. The identity Foreign Policy created for the show was designed to reflect this sense of two-way interaction and so it has various permutations to reflect the exciting sense of constant dynamism.

Above

Foreign Policy: The Swap Show Edition 01

Above

Foreign Policy: The Swap Show Edition 01

Above

Foreign Policy: The Swap Show Edition 01

Above

Foreign Policy: The Swap Show Edition 01

Above

Foreign Policy: The Swap Show Edition 01

Above

Foreign Policy: The Swap Show Edition 01

Above

Foreign Policy: The Swap Show Edition 01

Share Article

Further Info

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.