I was having a conversation just yesterday about how fashion photography is quite often lost on me. If I’m going to look at extraordinary clothes in pictures I want the images themselves to be equally extraordinary; deeply surreal or outlandishly lit with unnatural fluorescence. Crazy clothes don’t really excite me without an equally crazy backdrop.
With that in mind it’s a pleasure to write about Frederike Helwig, someone who gets it right every time as far as I’m concerned. Whether her shoots are about clothes specifically or focus on the famous people wearing them she injects her imagery with just the right amount of weird. Why’s Nicki Minaj hanging out in the fridge? Did anyone give Vincent Cassel permission to dance on that hotel table? And someone really ought to tell that pallid young man that there are plants growing out of his outfit. Frederike’s is the kind of mind that makes fashion exciting, and for that we are exceptionally grateful.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale