I was having a conversation just yesterday about how fashion photography is quite often lost on me. If I’m going to look at extraordinary clothes in pictures I want the images themselves to be equally extraordinary; deeply surreal or outlandishly lit with unnatural fluorescence. Crazy clothes don’t really excite me without an equally crazy backdrop.
With that in mind it’s a pleasure to write about Frederike Helwig, someone who gets it right every time as far as I’m concerned. Whether her shoots are about clothes specifically or focus on the famous people wearing them she injects her imagery with just the right amount of weird. Why’s Nicki Minaj hanging out in the fridge? Did anyone give Vincent Cassel permission to dance on that hotel table? And someone really ought to tell that pallid young man that there are plants growing out of his outfit. Frederike’s is the kind of mind that makes fashion exciting, and for that we are exceptionally grateful.
- Submit Saturdays: Planning and prototyping your website
- Danny Fox: the Cornish artist inspired by LA’s Skid Row
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August