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    Frederike Helwig: Vincent Cassel for GQ

Photography: Minaj in a fridge and Cassel table dancing? Thanks Frederike Helwig!

Posted by James Cartwright,

I was having a conversation just yesterday about how fashion photography is quite often lost on me. If I’m going to look at extraordinary clothes in pictures I want the images themselves to be equally extraordinary; deeply surreal or outlandishly lit with unnatural fluorescence. Crazy clothes don’t really excite me without an equally crazy backdrop.

With that in mind it’s a pleasure to write about Frederike Helwig, someone who gets it right every time as far as I’m concerned. Whether her shoots are about clothes specifically or focus on the famous people wearing them she injects her imagery with just the right amount of weird. Why’s Nicki Minaj hanging out in the fridge? Did anyone give Vincent Cassel permission to dance on that hotel table? And someone really ought to tell that pallid young man that there are plants growing out of his outfit. Frederike’s is the kind of mind that makes fashion exciting, and for that we are exceptionally grateful.

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    Frederike Helwig: Vincent Cassel for GQ

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    Frederike Helwig: Vincent Cassel for GQ

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    Frederike Helwig: Nicki Minaj

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    Frederike Helwig: Nicki Minaj

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    Frederike Helwig: Hero Magazine

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    Frederike Helwig: Hero Magazine

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    Frederike Helwig: Susie Bubble

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    Frederike Helwig: Susie Bubble

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.