Watch a cup stacking champion in this INSANE Future Laboratory trend video

Posted by Rob Alderson,

It’s Friday, the sun’s out and the weekend is peeping round the corner like a flirty maiden at a country show. So what better way to celebrate than by watching the UK Cup Stacking Champion. It was recorded by our chums at The Future Laboratory as an example of so-called faction marketing (fact/fiction) which they think will be one of the emerging trends of the next few months. Let’s hope so, because any excuse to watch this kind of thing and call it work and we’re so on board!

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    Future Laboratory: Cup Stacking Champion (still)

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    Future Laboratory: Cup Stacking Champion (still)

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    Future Laboratory: Cup Stacking Champion (still)

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    Future Laboratory: Cup Stacking Champion (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.