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Anastasia Genkina: Gorky Park ice cream branding and packaging

Work / Graphic Design

Some very sweet designs for Gorky Park ice cream

Maybe it’s because it’s sunny, maybe it’s our sweet tooth; but following the lovely ice-cream branding from Lorem Ipsum last week we’ve been drawn to some more great designs for the frozen pud, this time from Moscow.

Designer Anastasia Genkina and art director Misha Gannushkin have created these beautiful branding and packaging designs for Gorky Park ice-cream, which are also shot in a fantastically playful way. The fairground brights of the colour palette denote six different flavours, with each used on-pack in a different pattern inspired by a key symbol of Moscow’s Gorky Park, according to Anastasia. She says: “The aim was to make an unusual, fun and warm association through design, that would make a walk in the park memorable and pleasant…[I wanted to] connect the historical value with modern recognition.”

We love how photographer Grigory Sobchenko has shot the packs to make them seemingly suspended in space, or seductively shedding their cute colourful packaging as though they’re about to slip into something a little more comfortable. Anastasia adds: “The presentation idea was inspired by the historical value of the product and it`s retro associating look. So I decided to put it in a cold-steamy cryochamber-like space.”

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Anastasia Genkina: Gorky Park ice cream branding and packaging

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Anastasia Genkina: Gorky Park ice cream branding and packaging

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Anastasia Genkina: Gorky Park ice cream branding and packaging

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Anastasia Genkina: Gorky Park ice cream branding and packaging

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Anastasia Genkina: Gorky Park ice cream branding and packaging

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Anastasia Genkina: Gorky Park ice cream branding and packaging

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Anastasia Genkina: Gorky Park ice cream branding and packaging