It would be easy to live in London and take for granted the brilliant posters and identities promoting shows at some of the capital’s best galleries. When you’re shoving past someone 30 metres below street level you barely have time to take in the work someone’s gone to to tell you to go and see a show at the weekend, you just sort of absorb it.
Until a few days ago we had no idea who actually made these posters, and incorrectly assumed that the galleries brought in someone new each time. Wrong! Turns out, in the case of the Tate, that Kingston graduate Jon-Ross Le Haye is the man behind the most eye-catching identities for the world’s most celebrated exhibitions. Sure you could argue that when you’re working with some of the most iconic images from the last century then yeah, it’s gonna end up looking pretty good. But Jon-Ross has got a way with typesetting and really understanding the art he’s promoting that makes the promotional material he creates sing at just the right pitch, so much so that I imagine I’m not the only person who keeps the flier of each show on a wall or in a drawer for years after it’s closed.
Here he is explaining the design behind the recent identity for Matisse: the Cut Outs at Tate Modern. Well worth a watch.