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Graphic Design: A new visual direction for bonkers fashion bible, Wonderland.

Posted by Liv Siddall,

Have you ever flicked through the pages of the bulky fashion bible, Wonderland magazine? It’s got so much colour and attitude it’s almost top shelf material. The interviews are fun, the photography features are pure magic and the pages are so glossy it’s almost the same sensation as trying to keep hold of a buttery fish. Excitingly, Wonderland has had a wee bit of a redesign of late after being passed carefully into the hands of designer Alistair Hanson.

Recognising that the interviews, features and fashion spreads were consistently so hilariously fun, wild and injected with pop culture, Alistair decided to let the content speak for itself. In this new design, the pages and big characters that grace them are allowed breathing space without the design competing with them for the spotlight. You’ll have to invest in a copy to get a true feeling of his make-over, but let us assure you that it is a truly subtly yet remarkable redesign of a much-loved British publication.

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    Wonderland: Art directed by Alistair Hanson. Photographed by Cuneyt Akeroglu.

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    Wonderland: Art directed by Alistair Hanson. Photographed by Cuneyt Akeroglu. Fashion Editor Andrew Davis.

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    Wonderland: Art directed by Alistair Hanson. Photographer Christopher Hench, Fashion Editor Madeline Ostile

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    Wonderland: Art directed by Alistair Hanson. Photographer Ryan Young, Fashion Editors Sammy and “Judy and the Kids”

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    Wonderland: Art directed by Alistair Hanson, photographer Fanny Latour-Lambert, Fashion Editor Francesca Turner

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    Wonderland: Wonderland Magazine

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.