Advertising: Exploding spices take centre stage in ace new Grey London advert

Posted by Rob Alderson,

Hey everyone we’ve got a killer early competitor for the best phrase of 2014; may I present “sonic flavourscape.” That’s how the clever folks at Grey London are describing this new work for Schwartz called The Sound of Taste which aims to convey the power and the glory of the brand’s new Flavour Shots. Expect exploding spices set to stirringly dramatic classical music building to a messy, multi-coloured climax. This will probably make you hungry and may make you a bit jumpy if you’re someone who has a penchant for all things clean and tidy.

  • Sch1

    Grey London: The Sound of Taste for Schwartz

  • Sch2

    Grey London: The Sound of Taste for Schwartz

  • Sch3

    Grey London: The Sound of Taste for Schwartz

  • Sch4

    Grey London: The Sound of Taste for Schwartz

  • Sch5

    Grey London: The Sound of Taste for Schwartz

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.