Grey Spain produce a brilliant campaign with different messages for adults and kids

Date
7 May 2013

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It’s not surprising really that this campaign for children’s charity Fundacion Anar has received so much attention over the past couple of days – its brilliance lies paradoxically in its simplicity. The organisation runs an anonymous helpline for at-risk children and Grey Spain was charged with raising awareness of the service to mark International Day of Child Abuse. Using lenticular printing the poster campaign shows a different message to adults and children based on the height of the person viewing it, therefore reaching out even to victims accompanied by their aggressors. Very, very impressive stuff.

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Grey Spain: Fundacion Anar (still)

Above

Grey Spain: Fundacion Anar (still)

Above

Grey Spain: Fundacion Anar (still)

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Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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