As far as outlets for a fashion brand’s creative expression go a seasonal lookbook lends itself pretty niftily to portraying the overarching theme of a collection, and for their fall/winter 2013 lookbook Austrian menswear brand Grundtner & Söhne have utilised this grey area between editorial design and fashion to the nth degree.
To offset the dark colours of their fall/winter collection, the brand had their winter collection shot against a pop-arty backdrop of pastel shades and 90’s inspired sets and then cleverly photographed the actual images in a similar setting in a weirdly meta self-referential twist. Shot by Daniela Trost and designed by Benjamin Zivota, the lookbook does exactly what a publication of its kind should, and with bucketloads of personality. With a set up like this the clothes become infinitely harder to resist.
- Fear of a flat planet: Heatherwick Studio’s adventures with clay
- Graphic designer Braulio Amado picks out his favourite posters of 2016 from his new book
- Nice Threads, Mate embroiders throwaway British culture in incredible detail
- The high-powered fashion photography of duo Florence & Nicolas
- Beehives, blondes and boobs: Dolly Faibyshev photographs Dollypalooza
- Bold Decisions tests a type specimen’s form in personable font, Lars
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- How to go freelance: need-to-know advice from creatives who made it
- Paul Rand’s IBM Graphic Standards Manual to be reissued
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project