Gif-girls and meta-bedrooms in Blood Oranges' new track thanks to Haley Wollens
- Date
- 30 April 2012
- Words
- Bryony Quinn
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Blood Orange (Devonté Hynes) and Haley Wollens met on the internet so it makes sense that the music video for BO’s latest track, Champagne Coast is set in meta-rooms designed and built by the duo. Wollens, the director, plays heavily with the internet-only effect of flattened perspectives, moving textures and girls dancing on their own in each new room with a gif-like jerkiness that syncs to the track perfectly. This formula could very easily have been a pop-up ad-like nightmare, but it just isn’t – the music is easy listening and the video, for all the crudeness of its rendering, is actually brilliantly crafted.
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About the Author
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Bryony was It’s Nice That’s first ever intern and worked her way up to assistant online editor before moving on to pursue other interests in the summer of 2012.