There is more than one way to skin a cat, or so the old expression goes – and there’s more than one way to create a brilliantly effective fashion ad too, the new offering by Hermès being my case in question. It’s a short ad operating around a simple concept, but its infinitely quirky nature makes for a fascinating, surprising and very original watch.
The short was directed by photographer Romain Laurent – a choice which makes perfect sense when you realise that it functions much like a series of animated freeze-frames, hinging on the surprising juxtaposition of stillness and movement to create a puzzling series of events. In spite of all its charm, though, the clothes take centre stage, imbued with a life entirely their own. Definitely worth a watch.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label