There is more than one way to skin a cat, or so the old expression goes – and there’s more than one way to create a brilliantly effective fashion ad too, the new offering by Hermès being my case in question. It’s a short ad operating around a simple concept, but its infinitely quirky nature makes for a fascinating, surprising and very original watch.
The short was directed by photographer Romain Laurent – a choice which makes perfect sense when you realise that it functions much like a series of animated freeze-frames, hinging on the surprising juxtaposition of stillness and movement to create a puzzling series of events. In spite of all its charm, though, the clothes take centre stage, imbued with a life entirely their own. Definitely worth a watch.