There is more than one way to skin a cat, or so the old expression goes – and there’s more than one way to create a brilliantly effective fashion ad too, the new offering by Hermès being my case in question. It’s a short ad operating around a simple concept, but its infinitely quirky nature makes for a fascinating, surprising and very original watch.
The short was directed by photographer Romain Laurent – a choice which makes perfect sense when you realise that it functions much like a series of animated freeze-frames, hinging on the surprising juxtaposition of stillness and movement to create a puzzling series of events. In spite of all its charm, though, the clothes take centre stage, imbued with a life entirely their own. Definitely worth a watch.
- We speak to Lovetrue director Alma Har’el about her surrealist short film for The Fifth Sense
- Adventures in Typography: Spin’s new book about its creative process
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages