• Into-top

    Introducing: Heyniek

Introducing...

Introducing: Niek Pulles of studio Heyniek on frivolity and exploding carpets

Posted by Maisie Skidmore,

Meet Niek Pulles, founder of Eindhoven (but soon to be Amsterdam)-based studio Heyniek, who specialise in visual design. Don’t be fooled by the term visual design, though – it’s a deliberately all-encompassing label. Niek makes work that draws the viewer in and interacts with its surroundings, whether that be an installation about the romance of running for Nike, a series of wearable foam outfits for the Clash Project or a collection of strange clay masks for Dutch Invertuals in Dutch Design Week. To celebrate the New Year, he teamed up with We Make Carpets to film create a carpet made purely out of fireworks which were then set fire to, creating a veritable display of explosions.

Intrigued? We thought so. Read on to find out how Niek creates his diverse and original projects and what he gets up to in his spare time!

Where do you work?

I have my own company called Heyniek which I’ve had for three years now and my studio is an old church in the centre of Eindhoven. I used to share the studio with designer Bart Hess before he moved to London. Now I share the space with experience designer Harm Rensink, but unfortunately we’ve also broken up because I am in the process of moving to Amsterdam and Harm is going to travel in Japan.

How does your working day start?

Every day is different. It sometimes starts on the train, but usually the first 10 minutes I’m like a robot, starting up my computer and checking emails. I’m trying to break through that habit!

My working days are like a game hall, one busy flow of electricity. Sometimes I start with a material and just play with it to create a process. My last project was with clay; I started to make masks for the Dutch Invertuals, and later on it became a trend forecast on Future Tribes! There are also days where I am filming and directing music videos, or sitting behind my computer and spending long nights editing.

Occasionally my mind gets overcrowded with ideas, and then I have to take a minute to sit down and focus. Enthusiasm is great, but it can also be a killer.

How do you work and how has that changed?

Frivolity, intuition and “just do it” are a few of my key mottos – I like to work fast, but I don’t take everything too seriously. What has changed is that I’m becoming more structured and I’m trying to learn to have more patience.

One of the things I like the most is working with people. I do of course need some time alone, but most of the time I prefer to be around and work with other people, preferably with as many different people as possible. For example my assignments for Nike or TEDx, which were both big collaborations. You get stronger by working with other people.

Where would we find you when you’re not at work?

At a party, I love to dance and go crazy. Or with family.

Would you intern for yourself?

I can be very abrupt and disorganised, which can be quite confusing for an intern, but overall my work provides a lot of variety and is good fun. As an intern you have a lot of freedom to experiment with video and material. I’ve had three interns now and they’ve all enjoyed it, so I would dare to say yes!

  • 2

    Heyniek: Upcoming Projects

  • 3

    Heyniek: Foamboys for the Clash Project

  • 4

    Heyniek: Foamboys for the Clash Project

  • 5

    Heyniek: Modebelofte 2013

  • 6

    Heyniek: New Legwear

  • 8

    Heyniek: Dutch Invertuals

  • Studio

    Heyniek: Studio

Ms-300

Posted by Maisie Skidmore

Assistant Editor Maisie joined It’s Nice That fresh out of university in the summer of 2013 and has stayed with us ever since. She has a particular interest in art, fashion and photography and is a regular on our Studio Audience podcast. She also oversees our London listings guide This At There.

Most Recent: Introducing... View Archive

  1. List-2

    This week we realised that it’s been forever since we featured an artist who makes nipples and bacon out of latex, silcone and oil paint, and decided that it’s high time we rectify such a gross oversight.

  2. List

    Pol Solsona is a freelance graphic designer, illustrator and photographer who was born in Barcelona but who now works in Helsinki, Finland. His eclectic work varies from art direction, identities and print and web design to illustration and photography, and anything else he finds himself doing in between. We chatted to Pol to find out why he loves working in his neighbourhood in Helsinki, what he does for fun and why he appreciates the accidents that can come with working in a creative industry. Read on!

  3. Intro-list

    Meet Niek Pulles, founder of Eindhoven (but soon to be Amsterdam)-based studio Heyniek, who specialise in visual design. Don’t be fooled by the term visual design, though – it’s a deliberately all-encompassing label. Niek makes work that draws the viewer in and interacts with its surroundings, whether that be an installation about the romance of running for Nike, a series of wearable foam outfits for the Clash Project or a collection of strange clay masks for Dutch Invertuals in Dutch Design Week. To celebrate the New Year, he teamed up with We Make Carpets to film create a carpet made purely out of fireworks which were then set fire to, creating a veritable display of explosions.

  4. Jack-list

    Jack Sachs studied Illustration at Camberwell, graduating last summer full of youthful energy and with more than one string to his bow; his work ranges from the drawn and painted to digital animation, making him an excellent example of the versatility that can burst forth from the loins of a creative degree. He makes images about footballers, wizards, crisps and funny-looking people, with a stylistic tendency to lean towards the weird and grotesque – so he fits right in on It’s Nice That. We interviewed Jack about his working day, and you can have a read below!

  5. Alex-tait-stuio

    Secret hidden faces in illustrations are one of absolute favourite things, and at the risk of giving all the joy away entirely (sorry) I am going to let on that Alex Tait is a fan of them, too. Woop! He’s also into weird sea creatures, jungles and, er, melons; a fruity and strange combination which dictates that he’ll fit in just fine with us.

  6. List

    Winter can be gloomy, so just in case you were after a tequila slammer of happiness to dilute your grey afternoon we’ve got George McCallum in for this week’s Introducing. And he loves a colour, does George. Making work which revolves primarily around puns and wordplay – from a chair made out of Chairman Mao to a chest of drawers which lets you keep your socks in a muscle man’s six-pack – he’s guaranteed to pull half-smirk, if not a full belly-laugh, from your November face. Here he is in his own words…

  7. List

    Bristol-based illustrator David Biskup is a very nice man. His easily discernible style and consistently strong narratives have given him the ideal leg-up for an editorial illustrator, allowing him to steadily add some of the biggest names from the newsagent’s paper rack to the roster of magazines and publications which have featured his excellent work. He’s also a big supporter of doing things “for fun” as we discovered when we had a wee chat with him about what he does. Read on to learn about the wonder of Seinfeld, being a creature of habit and leaving out the faff from your working process.

  8. List

    London-based photographer Lydia Goldblatt certainly seems to have found her feet in her medium. Her portfolio is not small collection of stunning work, while her most recent series, Still Here is best described as a sensitive and stunning portrayal of mortality and ageing. Lydia will be down at Paris Photo tomorrow if you’re at the exhibition and fancy popping down to meet her – in the meantime, though, we pinned her down for 20 minutes to have a chat about juggling admin with creativity, committing to her desk and the new direction she’s carefully feeling out in her photography…

  9. List

    Look at this! More exciting new work fresh from the brains of the world’s as yet untainted creatives! This week we’re introducing designer Josh Woolliscroft, who is currently working for Swiss design studio Loris&Livia in East London before returning to finish his MA in European Design at the Glasgow School of Art. Everybody, meet Josh.

  10. List

    We were intrigued after Carl Partridge popped into the studio the other week to drop off some of his wares for us to admire, and when we dug a little deeper and discovered all the cool stuff he gets up to we decided he’d warranted a proper introduction on the site.

  11. List-2

    Fresh out of his MA studies at the Design Academy Eindhoven, Lithuanian furniture designer Vytautas Gecas has many an innovative idea to share and he intends to get them out there via the medium of furniture design. His projects thus far have been conceptually sound and brilliantly executed, demonstrating complex ideas with the subjectivity of design at the forefront.

  12. List

    This week we caught up with designer and illustrator Joe Melhuish to hear exactly how he goes about getting down to “some serious picture inventing”. Recently graduated from Kingston (that well known rockpool of as yet undiscovered gems) Joe makes work with an eclectic range of methods across the realms of design and illustration, using graphic elements alongside hand-drawn techniques to create a collage-like effect. Here’s the man himself talking about his working day…

  13. List

    Usually when we run our Introducing features we write the introductions ourselves. But Stephen did such a great job of writing his own we just thought we’d go with it…