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The House of Peroni

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Event: The House of Peroni opens a feast of creativity in London

An elegant townhouse in central London has been transformed into a multi-storey, multi-sensory celebration of Italian style and culture. The House of Peroni, which opened last night, boasts a host of retro-inspired creativity – inspired by 1963, the year Peroni Nastro Azzurro was launched – and it brings to life a stylised version of la dolce vita.

The highlights are many and varied and it’s tremendous fun not knowing quite what you’re about to wander into as you go from room to room. Personal highlights included the seriously trippy optical illusion striped-room by Andrea Morgante, the concrete bar inspired by the brutalist architecture of 1960s Milan, the incredible flowing table in the top-floor restaurant and an amazing interactive installation by digital artist Leonardoworx.

Andrea also produced a really nice set of 3D-printed bottles based on the new Peroni Nastro Azzurro design, ghostly-white weird and wonderful takes on the humble bottle.

The food is brilliant, the cocktails created by mixologist Federico Riezzo pack a powerful (and Peroni-flavoured) punch and the vibe stays on exactly the right side of the stylish-pretentious divide.

The House of Peroni is open until May 31; find out more or make a reservation using the dedicated website which also serves as a year-round showcase of Italian culture and creativity.

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