An elegant townhouse in central London has been transformed into a multi-storey, multi-sensory celebration of Italian style and culture. The House of Peroni, which opened last night, boasts a host of retro-inspired creativity – inspired by 1963, the year Peroni Nastro Azzurro was launched – and it brings to life a stylised version of la dolce vita.
The highlights are many and varied and it’s tremendous fun not knowing quite what you’re about to wander into as you go from room to room. Personal highlights included the seriously trippy optical illusion striped-room by Andrea Morgante, the concrete bar inspired by the brutalist architecture of 1960s Milan, the incredible flowing table in the top-floor restaurant and an amazing interactive installation by digital artist Leonardoworx.
Andrea also produced a really nice set of 3D-printed bottles based on the new Peroni Nastro Azzurro design, ghostly-white weird and wonderful takes on the humble bottle.
The food is brilliant, the cocktails created by mixologist Federico Riezzo pack a powerful (and Peroni-flavoured) punch and the vibe stays on exactly the right side of the stylish-pretentious divide.
The House of Peroni is open until May 31; find out more or make a reservation using the dedicated website which also serves as a year-round showcase of Italian culture and creativity.
- Odd character designs and snogging: we're still digging the work of Dale Crosby-Close
- Tom Johnson's stunning new shoot of 12-year-old kickboxing champ "Tigger"
- July Diary: Where to go and what to see
- American Studies: Jeremy Liebman unpacks his father’s photography archive
- Christian Pardini's Studio Flat creates neat type-based posters, postcards and identity design
- Lynnie Zulu decorates her exotic characters in punchy hues and patterns
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Oliver Curtis photographs the world’s most famous monuments, the wrong way round
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Pop, subcultures and the future of graphic design: an interview with Experimental Jetset
- June Korea’s photographic fantasy: one man’s relationship with his sex doll
- Laurina Paperina's dark, weird but charming work