Product Design: This woman is wearing a bicycle helmet. What!?

Date
11 November 2013

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Hövding is a mind-blowing new device that offers head protection for cyclists, particularly those commuting in built-up areas. It’s the result of seven years of hard research and development by Anna Haupt and Terese Alstin, two Swedish product designers with an extraordinary commitment to their cause. Together they’ve developed a product that could revolutionise the way people protect themselves while cycling in cities – though for some reason they’re relatively unknown despite having produced the invisible helmet for over a year.

It’s hard to describe exactly how their product works without ruining the surprise at the end of the video above, so I’ll keep it very simple: If you cycle, ever, you NEED to see this. Enjoy!

Above

The Invisible Bicycle Helmet (still)

Above

The Invisible Bicycle Helmet (still)

Above

The Invisible Bicycle Helmet (still)

Above

The Invisible Bicycle Helmet (still)

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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