Hyperkit foray into interior design with the slick revamp of The Lounge Soho salon

Date
1 May 2012

When a graphic design company embark on interior design, eyebrows are sometimes raised, but only if they try to emulate the stylings of Laura Ashley – which thankfully the ever evolving Hyperkit definitely haven’t done in their newest venture. Taking on the interior of unisex salon The Lounge Soho, the studio have created a new visual identity, designing bespoke flooring, wall cladding, chairs, coat rails, basically everything to create a space that builds upon the established repuatation of the creative-led salon.

Speaking about the project Hyperkit say “early inspiration came from looking at how sculpture is displayed in the gallery and how a salon could also become a curated space”, as a result an open, uncluttered environment is created with a real fluidity in the different areas of the salon. Lighting is especially important in the space not just inside but also how the shop-front is perceived by passers-by has been considered as well. It’s a stripped-back, colourful space and hopefully the just the start of trips to B&Q for Hyperkit who feel more and more that it’s a natural progression to their approach to design. Who knows if there’ll be a wave of other graphic studios tackling entire physical spaces? If they look as good as this though, we say bring it on.

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Hyperkit: The Lounge Soho

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Hyperkit: The Lounge Soho

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Hyperkit: The Lounge Soho

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Hyperkit: The Lounge Soho

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About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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