So you find yourself milling around at an executive event, let’s call it the launch of some kind of incredibly niche but dangerously cool digital product; there’s hotshots everywhere and the air is pregnant with the smell of champagne. You’re a jobbing young designer ravenous with ambition, and what’s this, you’re being approached by the editor of London’s most chic magazine. You exchange pleasantries and it turns out he’s seen your portfolio, he’s keen on your work and yes, he probably wants to employ you. At the end of the conversation he hands you his business card and you freeze. All you’ve got is a chewed biro and crinkled old post-it note in your pocket onto which you crudely scratch your telephone number before handing it over sheepishly. He will never, ever call you.
Identity Suite, the latest publication from Victionary is a volume dedicated to the art of sidestepping this kind of professional catastrophe, focussing on the most considered and engaging corporate stationery out there; from the packaging of your favourite coffee beans to the blind-embossed business card that you keep propped up on your desk for no other reason than its undeniable beauty. These products are “…more than just a stack of fine paper with matching envelopes. [They’re] a signature for a company, a utilitarian tool for [their] users and a statement for external parties.” And given the beautiful design and careful choice of materials in the book itself, we’re inclined to think that Victionary know exactly what they’re talking about. Professionals take note.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich