So you find yourself milling around at an executive event, let’s call it the launch of some kind of incredibly niche but dangerously cool digital product; there’s hotshots everywhere and the air is pregnant with the smell of champagne. You’re a jobbing young designer ravenous with ambition, and what’s this, you’re being approached by the editor of London’s most chic magazine. You exchange pleasantries and it turns out he’s seen your portfolio, he’s keen on your work and yes, he probably wants to employ you. At the end of the conversation he hands you his business card and you freeze. All you’ve got is a chewed biro and crinkled old post-it note in your pocket onto which you crudely scratch your telephone number before handing it over sheepishly. He will never, ever call you.
Identity Suite, the latest publication from Victionary is a volume dedicated to the art of sidestepping this kind of professional catastrophe, focussing on the most considered and engaging corporate stationery out there; from the packaging of your favourite coffee beans to the blind-embossed business card that you keep propped up on your desk for no other reason than its undeniable beauty. These products are “…more than just a stack of fine paper with matching envelopes. [They’re] a signature for a company, a utilitarian tool for [their] users and a statement for external parties.” And given the beautiful design and careful choice of materials in the book itself, we’re inclined to think that Victionary know exactly what they’re talking about. Professionals take note.
- It's Nice That visits the Turner Prize
- Our Favourite Places is promoting the creative wealth of innovative Sheffield
- Meet tarot-obsessed Gucci illustrator Jayde Fish
- Julia Autz documents Transnistria, a country steeped in Soviet nostalgia
- Felicity Marshall, the illustrator merging editorial and fashion design
- Wow Factor: the eye-popping results of A Load of Jargon's printing workshops
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- The Gentlewoman’s art director, Veronica Ditting gives us a peek at her bookshelf