So you find yourself milling around at an executive event, let’s call it the launch of some kind of incredibly niche but dangerously cool digital product; there’s hotshots everywhere and the air is pregnant with the smell of champagne. You’re a jobbing young designer ravenous with ambition, and what’s this, you’re being approached by the editor of London’s most chic magazine. You exchange pleasantries and it turns out he’s seen your portfolio, he’s keen on your work and yes, he probably wants to employ you. At the end of the conversation he hands you his business card and you freeze. All you’ve got is a chewed biro and crinkled old post-it note in your pocket onto which you crudely scratch your telephone number before handing it over sheepishly. He will never, ever call you.
Identity Suite, the latest publication from Victionary is a volume dedicated to the art of sidestepping this kind of professional catastrophe, focussing on the most considered and engaging corporate stationery out there; from the packaging of your favourite coffee beans to the blind-embossed business card that you keep propped up on your desk for no other reason than its undeniable beauty. These products are “…more than just a stack of fine paper with matching envelopes. [They’re] a signature for a company, a utilitarian tool for [their] users and a statement for external parties.” And given the beautiful design and careful choice of materials in the book itself, we’re inclined to think that Victionary know exactly what they’re talking about. Professionals take note.
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