Work / Film

IKEA declare war against garden gnomes in their new advert

There is something enigmatic about the garden gnome, said to protect us from evil sorcery, however I can’t help but think that behind those blank beady eyes, something is going on. IKEA clearly share the same paranoia, and along with ad agency Mother, have produced this pretty hilarious advert to show what the garden gnome are really up to – plotting a sabotage against garden furniture.

Luckily the couple are prepared and manage to fend them off with weapons like a water hose, but the garden gnomes persist and as the video comes to an end, the victory (by a close shave) is to us humans. It seems that many garden gnomes were hurt in the making of this video.

1

IKEA: Make More Of Your Garden

2

IKEA: Make More Of Your Garden

Screen-shot-2013-04-15-at-12.20.51

IKEA: Make More Of Your Garden

Screen-shot-2013-04-15-at-12.20.56

IKEA: Make More Of Your Garden

Screen-shot-2013-04-15-at-12.21.09

IKEA: Make More Of Your Garden

Screen-shot-2013-04-15-at-12.21.15

IKEA: Make More Of Your Garden

Screen-shot-2013-04-15-at-12.46.13

IKEA: Make More Of Your Garden