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    Inez & Vinoodh: Tilda Swinton

Behold the genius of photography power couple Inez and Vinoodh

Posted by Liv Siddall,

Seen the new knee-melting Beyonce for H&M swimwear campaign? That was shot by Inez and Vinoodh. But who are Inez and Vinoodh? They’re a Dutch couple who have been arguably one of the most important duos in the fashion world for the last 20 years. Their seemingly endless contribution to high-end fashion adverts in magazines is nothing but staggering. Looking through their portfolio now and seeing adverts that I tore out and stuck on my wall during puberty is making me kind of emotional.

Not merely famed for singlehandedly making clothing adverts works of art, Inez and Vinoodh also take some of the most exquisite, revealing portraits of the more famous humans on the planet today. That portrait of Clint Eastwood in the smoke! Mind blowing.

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    Inez & Vinoodh: Natalie Portman

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    Inez & Vinoodh: Jennifer Lawrence

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    Inez & Vinoodh: Clint Eastwood

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    Inez & Vinoodh: M.I.A

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    Inez & Vinoodh: Scarlett Johanssen

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    Inez & Vinoodh: Javier Bardem

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.