It’s amazing how one creative decision can elevate an interesting project into something really special, but that’s the power of the right idea executed in exactly the right way. This zine for Converse by our sister agency INT Works is a perfect example of this, with the sneaker brand looking for the right way to celebrate the launch of the new All Star Chuck ’70. Having commissioned superb illustrations from the likes of HORT, Leslie David, Santtu Mustonen, Katie Scott and Jordy van den Nieuwendijk, they designed a publication which told the story of the product in quite a straightforward way, until readers tore through the French-folded booklet to unleash the eye-catching imagery.
The result playfully made manifest the brand’s focus on disruption in a very literal, immediate way.
- Danish illustrator Rune Fisker’s clean, windswept surrealism
- Filmmaker Alice Dunseath presents a meditative reflection on life
- Edinburgh graduate Jack Fletcher's beautiful woodcut illustrations
- There Is' ace new typographic projects for Wired and New York Times magazine
- Clase bcn's bright but elegant identity for a Barcelona concert hall
- Craig Gibson's photography is sincere and refreshing
- Yolanda Dominguez asks kids to describe what they see in fashion campaigns
- Street photography shot on an iPhone during fake phonecalls by Jay Giampietro
- Tokyo 2020 Olympic and Paralympic logos unveiled
- Illustrated campaign for Volkswagen uses parents lying to children as a metaphor
- Should creatives ever accept unpaid work? We ask some seasoned experts
- We get a sneak peek of TASCHEN's new book documenting 50 years of Pirelli