It’s amazing how one creative decision can elevate an interesting project into something really special, but that’s the power of the right idea executed in exactly the right way. This zine for Converse by our sister agency INT Works is a perfect example of this, with the sneaker brand looking for the right way to celebrate the launch of the new All Star Chuck ’70. Having commissioned superb illustrations from the likes of HORT, Leslie David, Santtu Mustonen, Katie Scott and Jordy van den Nieuwendijk, they designed a publication which told the story of the product in quite a straightforward way, until readers tore through the French-folded booklet to unleash the eye-catching imagery.
The result playfully made manifest the brand’s focus on disruption in a very literal, immediate way.
- Berlin-based Cristóbal Schmal’s naive illustrations are an intriguing mix
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- Odd character designs and snogging: we’re still digging the work of Dale Crosby-Close
- Tom Johnson's stunning new shoot of 12-year-old kickboxing champ “Tigger”
- Dark Igloo's deliciously digital branding for Giphy will “melt your face”
- July Diary: Where to go and what to see
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Oliver Curtis photographs the world’s most famous monuments, the wrong way round
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Pop, subcultures and the future of graphic design: an interview with Experimental Jetset
- June Korea’s photographic fantasy: one man’s relationship with his sex doll
- Laurina Paperina's dark, weird but charming work