It’s amazing how one creative decision can elevate an interesting project into something really special, but that’s the power of the right idea executed in exactly the right way. This zine for Converse by our sister agency INT Works is a perfect example of this, with the sneaker brand looking for the right way to celebrate the launch of the new All Star Chuck ’70. Having commissioned superb illustrations from the likes of HORT, Leslie David, Santtu Mustonen, Katie Scott and Jordy van den Nieuwendijk, they designed a publication which told the story of the product in quite a straightforward way, until readers tore through the French-folded booklet to unleash the eye-catching imagery.
The result playfully made manifest the brand’s focus on disruption in a very literal, immediate way.
- The frustration of crazy golf embodied by student animation collective Megacomputeur
- Enormous 20ft Barbies and bluebottles in real-life locations, by photographer Michael John Hunter
- French animator Jon Boutin's quick-witted shorts will have you creasing
- The MIT Technology Review design team share their love of printed matter
- Gemma Mahoney, a graphic design student producing professional work
- By designers, for designers: Monotype’s font subscription service
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU