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INT Works: Converse All Star Chuck ’70 zine

Work / Illustration

Publication: Very cool zine sees readers tear through pages to unveil great illustrations

It’s amazing how one creative decision can elevate an interesting project into something really special, but that’s the power of the right idea executed in exactly the right way. This zine for Converse by our sister agency INT Works is a perfect example of this, with the sneaker brand looking for the right way to celebrate the launch of the new All Star Chuck ’70. Having commissioned superb illustrations from the likes of HORT, Leslie David, Santtu Mustonen, Katie Scott and Jordy van den Nieuwendijk, they designed a publication which told the story of the product in quite a straightforward way, until readers tore through the French-folded booklet to unleash the eye-catching imagery.

The result playfully made manifest the brand’s focus on disruption in a very literal, immediate way.

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Jordy van den Niewendijk

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INT Works: Converse All Star Chuck ’70 zine

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Pat Bradbury

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INT Works: Converse All Star Chuck ’70 zine

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Katie Scott

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INT Works: Converse All Star Chuck ’70 zine

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Eric Elms

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Erik Brandt

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Hort

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Jordy van den Niewendijk

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INT Works: Converse All Star Chuck ’70 zine. Artwork by Leslie David