• Bradley-lead

    Samuel Bradley: Style Stands Alone


Introducing...Crisp fashion and editorial photography from the youthful Sam Bradley

Posted by James Cartwright,

Photographer Samuel Bradley is as box-fresh from university as they come at this time of year. Part of last year’s crop of graduates he’s spent the last six months finding his feet and cutting his teeth on the mean streets of London, having completed his degree at UCA Farnham. Unlike many of his peers who are probably floundering in the confusion of life without loans and the oppressive reality of waking before 10am, Sam’s doing pretty well for himself and has seemingly acclimatised to London (and freelance) life with aplomb.

Among others Sam now counts Nokia, Topman, The New Statesman and Mother London as clients – though a watery foyer may have scuppered his chances with Conde Nast (See below) – and has amassed an impressive body of fashion editorial work. If you’ve not seen his shots in any publications yet, we’d wager you will have done in a few months time. Take it away Sam…

  • Bradley-5

    Introducing… Sam’s desk

  • Bradley-12

    Introducing… Sam’s view

Where do you work?

I work from my flat in Homerton which I share with my girlfriend and one other guy. Everyone is out during the day so the kitchen/living room becomes my office. I sit at an ugly glass dining table which was here when we moved in. It’s an almost laughable set up but I do have access to a sweet balcony which I’m starting to venture out onto now the weather is getting better. If I could afford a swanky private studio space with an office that would be great but my rent is high enough already.

I’m also trying to get work that takes me out of the country as much as possible. I’m shooting abroad for a good two to three weeks in May. If that continues – which I really hope it does! – it will make having a separate rented workspace a bit pointless. 

How does your working day start?

On a non-shoot day I get up at around 8:30am and check my emails/Twitter/Instagram on my phone. I find this helps me wake up. If I don’t have any good emails it takes me longer to drag myself to my computer. Once I’m up and online I usually check my blog activity which is purely a vanity thing but I like to know how much traffic I’ve had and if there have been any interactions. Then I check Hypebeast, High Snobiety, Selectism, Four Pins, Motherboard, Nowness and BNTL. I’ll be chewing my way through a bowl of muesli at the same time. I don’t drink coffee or tea which is a constant source of bemusement to everyone ever.
If it’s a shoot day I spend the morning with a pen and paper planning individual shots with little drawings. If it’s a shoot at an ungodly hour then I’ll have done this the night before and I’ll pretty much head straight out the door.

How do you work and how has that changed?

With regards to actually shooting I work with a kind of considered haphazardness. I’m not sure if my work is becoming more considered or more haphazard. I think they’re both increasing at the same time. I direct subjects a lot more than I used to.

It’s always been about confidence; the longer you shoot for the more courage you build up to tell people to do things in front of a camera. I like to get people to do something that occupies them but also puts them in a good position to be photographed. For fashion it tends to be about whole body positions but for portraiture it’s more about trying to conjure a thought onto a someone’s face.

I cannot stress how important I believe developing your personality and confidence is if you want to photograph people. You don’t have to be all like “Oh yeah love it, oh baby, yeah give me attitude, be a tiger, grrr’” but you can’t quietly stammer your way through a shoot. I’m sure some people can do it but awkwardness rarely produces anything but awkward photography. 

Where would we find you when you’re not at work? 

On my bike. I ride absolutely everywhere no matter how far away it is unless I have to carry heavy gear. I’ve only lived in London for six months so I try and ride between 50 -100km a week to places I have never been to find new locations for shooting and just to get to know the city beyond what you see on a TFL map.

I hate public transport, particularly the tube. It’s too expensive and you never see any of the bits in between. It’s not such a problem cycling to meetings in the summer but in winter I had two really important ones on the same rainy day, one at a photographic agency and one at Conde Naste. I turned up to both soaking wet with dirty water all up my legs and back. I dripped all over two really nice foyers. 

It’s odd for me not to be working though unless I have some kind of pre-arranged social thing to go to. I do something photography-related every day, whether it’s blogging, shooting, editing or researching. I haven’t been doing it long but I’m pretty sure weekends don’t exists for freelancers if they want to be successful. 

Would you intern for yourself? 

I don’t see why not, although it’s taking me a while to get used to telling people to do things for me. I have an assistant on most shoots now but usually I forget to ask them to do things. So If I interned for myself I imagine it would be like trying to help out an old man who’s still clinging to his independence. I’d be swatting myself away saying things like “Don’t touch that, you’ll break it” or “I was fine on my own before you came along, you’re just getting in the way.” 

I’d also be really underwhelmed by my ‘office’ if I turned up to intern here. 

  • Bradley-1

    Samuel Bradley: Peggs And Son

  • Bradley-11

    Samuel Bradley: Peggs And Son

  • Bradley-2

    Samuel Bradley: Hidden Supply

  • Bradley-3

    Samuel Bradley: Hidden Supply

  • Bradley-4

    Samuel Bradley: Hidden Supply

  • Bradley-6

    Samuel Bradley: Style Stands Alone

  • Bradley-8

    Samuel Bradley: Style Stands Alone

  • Bradley-9

    Samuel Bradley: Style Stands Alone

  • Bradley-10

    Samuel Bradley: Style Stands Alone


Posted by James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

Most Recent: Introducing... View Archive

  1. List-2

    This week we realised that it’s been forever since we featured an artist who makes nipples and bacon out of latex, silcone and oil paint, and decided that it’s high time we rectify such a gross oversight.

  2. List

    Pol Solsona is a freelance graphic designer, illustrator and photographer who was born in Barcelona but who now works in Helsinki, Finland. His eclectic work varies from art direction, identities and print and web design to illustration and photography, and anything else he finds himself doing in between. We chatted to Pol to find out why he loves working in his neighbourhood in Helsinki, what he does for fun and why he appreciates the accidents that can come with working in a creative industry. Read on!

  3. Intro-list

    Meet Niek Pulles, founder of Eindhoven (but soon to be Amsterdam)-based studio Heyniek, who specialise in visual design. Don’t be fooled by the term visual design, though – it’s a deliberately all-encompassing label. Niek makes work that draws the viewer in and interacts with its surroundings, whether that be an installation about the romance of running for Nike, a series of wearable foam outfits for the Clash Project or a collection of strange clay masks for Dutch Invertuals in Dutch Design Week. To celebrate the New Year, he teamed up with We Make Carpets to film create a carpet made purely out of fireworks which were then set fire to, creating a veritable display of explosions.

  4. Jack-list

    Jack Sachs studied Illustration at Camberwell, graduating last summer full of youthful energy and with more than one string to his bow; his work ranges from the drawn and painted to digital animation, making him an excellent example of the versatility that can burst forth from the loins of a creative degree. He makes images about footballers, wizards, crisps and funny-looking people, with a stylistic tendency to lean towards the weird and grotesque – so he fits right in on It’s Nice That. We interviewed Jack about his working day, and you can have a read below!

  5. Alex-tait-stuio

    Secret hidden faces in illustrations are one of absolute favourite things, and at the risk of giving all the joy away entirely (sorry) I am going to let on that Alex Tait is a fan of them, too. Woop! He’s also into weird sea creatures, jungles and, er, melons; a fruity and strange combination which dictates that he’ll fit in just fine with us.

  6. List

    Winter can be gloomy, so just in case you were after a tequila slammer of happiness to dilute your grey afternoon we’ve got George McCallum in for this week’s Introducing. And he loves a colour, does George. Making work which revolves primarily around puns and wordplay – from a chair made out of Chairman Mao to a chest of drawers which lets you keep your socks in a muscle man’s six-pack – he’s guaranteed to pull half-smirk, if not a full belly-laugh, from your November face. Here he is in his own words…

  7. List

    Bristol-based illustrator David Biskup is a very nice man. His easily discernible style and consistently strong narratives have given him the ideal leg-up for an editorial illustrator, allowing him to steadily add some of the biggest names from the newsagent’s paper rack to the roster of magazines and publications which have featured his excellent work. He’s also a big supporter of doing things “for fun” as we discovered when we had a wee chat with him about what he does. Read on to learn about the wonder of Seinfeld, being a creature of habit and leaving out the faff from your working process.

  8. List

    London-based photographer Lydia Goldblatt certainly seems to have found her feet in her medium. Her portfolio is not small collection of stunning work, while her most recent series, Still Here is best described as a sensitive and stunning portrayal of mortality and ageing. Lydia will be down at Paris Photo tomorrow if you’re at the exhibition and fancy popping down to meet her – in the meantime, though, we pinned her down for 20 minutes to have a chat about juggling admin with creativity, committing to her desk and the new direction she’s carefully feeling out in her photography…

  9. List

    Look at this! More exciting new work fresh from the brains of the world’s as yet untainted creatives! This week we’re introducing designer Josh Woolliscroft, who is currently working for Swiss design studio Loris&Livia in East London before returning to finish his MA in European Design at the Glasgow School of Art. Everybody, meet Josh.

  10. List

    We were intrigued after Carl Partridge popped into the studio the other week to drop off some of his wares for us to admire, and when we dug a little deeper and discovered all the cool stuff he gets up to we decided he’d warranted a proper introduction on the site.

  11. List-2

    Fresh out of his MA studies at the Design Academy Eindhoven, Lithuanian furniture designer Vytautas Gecas has many an innovative idea to share and he intends to get them out there via the medium of furniture design. His projects thus far have been conceptually sound and brilliantly executed, demonstrating complex ideas with the subjectivity of design at the forefront.

  12. List

    This week we caught up with designer and illustrator Joe Melhuish to hear exactly how he goes about getting down to “some serious picture inventing”. Recently graduated from Kingston (that well known rockpool of as yet undiscovered gems) Joe makes work with an eclectic range of methods across the realms of design and illustration, using graphic elements alongside hand-drawn techniques to create a collage-like effect. Here’s the man himself talking about his working day…

  13. List

    Usually when we run our Introducing features we write the introductions ourselves. But Stephen did such a great job of writing his own we just thought we’d go with it…