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    Inus Pretorius: The Idea Factory (detail)

Come and surrender yourself to the insane detail of Inus Pretorius' illustrations

Posted by Rob Alderson,

And so to South Africa where I was dazzled and delighted to come across the breathtaking worlds created by Inus Pretorius. Based in Pretoria, I like to think that he has taken the name of his hometown like the heroes of English myths and legends, but it could all just be a lovely coincidence. His work though is anything but coincidental, full of meticulously crafted characters and objects which build up into jaw-droppingly detailed scenes. Take just two of his recent posters – at first glance the eye can’t really settle, flitting from one scene to another trying to take it all in. But zoom in on various sections and you fully appreciated the richness of Inus’ work and the many narratives he packs in to every inch of his illustrations.

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    Inus Pretorius: The Idea Factory

  • 31c8e51f1ea190f220db4c2dbd71d404

    Inus Pretorius: The Idea Factory (detail)

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    Inus Pretorius: The Idea Factory (detail)

  • 401209d7f378a9e5ed5e737af3be22c5

    Inus Pretorius: The Idea Factory (detail)

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    Inus Pretorius: The Idea Factory (detail)

  • D76de04c59d3a7f7812636a90daced2b

    Inus Pretorius: Pecha Kucha

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    Inus Pretorius: Pecha Kucha

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    Inus Pretorius: Pecha Kucha

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    Inus Pretorius: Pecha Kucha

  • D8fd6f1cba329ca052eaa02e1661c2d9

    Inus Pretorius: Pecha Kucha

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.