Jude Law oozes enigmatic cool in this Johnnie Walker short film

Date
9 October 2014

It actually takes a lot of hard work to make something seem effortlessly cool, but it helps if the raw ingredient you’re working with is, well, Jude Law. And your backdrop is the tranquil waters of the British Virgin Islands. This great new short for Johnnie Walker Blue Label opens with two men entering into a wager: if one wants to win the other’s vintage yacht, he’ll have to dance for it.

Jude Law is the quintessentially British protagonist who, once back on land, must teach himself to dance, chalking his steps across the floor of an empty music hall late into the London night. Giancarlo Giannini is the Italian adversary who wants more than money for one of his most prized possessions.

On the surface, British director Jake Scott’s The Gentleman’s Wager seems sumptuously smooth, accompanied by a treacly jazz soundtrack, but the film cleverly hints at the care and the craftsmanship behind any show of excellence – a neat underlying theme that links the promo spot with the brand’s whisky.

We learn that to be a gentleman is to have something more than a huge bank balance, a fast car or a snappy suit; it’s to ooze the enigmatic style of fleet-footed Mr Law himself, determined to win the sought-after prize with polish and and panache. We’ll leave you to find out how it plays out but other brands should take note; if you’re after smooth and stylish, it’s worth doing things properly.

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The Gentleman’s Wager (still)

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The Gentleman’s Wager (still)

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The Gentleman’s Wager (still)

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The Gentleman’s Wager (still)

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The Gentleman’s Wager (still)

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