Graphic Design: Jonathan Garrett's dreamy identity for design studio Frida von Fuchs

Date
28 February 2014

I always think that one of the hardest things for a studio to design must be their own identity; trying to encapsulate every element of your practice in a series of visuals that’s both clear and informative and yet still aesthetically pleasing. Fortunately for Berlin-based illustration and design studio Frida von Fuchs, they had the talented hand of Jonathan Garrett to turn to instead! And my, did he do a good job.

From the series of illustrations which are subtle, intricate and nonetheless impressive, to the pairing of soft powder pink with navy; every aspect of the stationery reflects the philosophy of careful craft that underlines what Frida von Fuchs does. What a dreamy design pairing.

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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