Reading cereal packets used to be part of my morning ritual as a child and learning how to say ‘riboflavin’ was a definite landmark. But it wasn’t just the riveting vitamin content that I loved staring at, it was also the repeated ‘serving suggestion’ image and layout.
Even now, despite the mistque of modern cereal boxes having gone now, looking at vintage cereal packaging from the 50s fascinates me, which is perhaps why I’ve been draw to the work of Juan F. Leguizamon, whose colourful illustrations and graphic work are a familiar mix of angled characters and bold type. Producing a wide range of infogrpahics, illustrations, editorial spreads and posters as an art director, his approach is different enough that it still feels fresh. Add in some lighthearted wit makes Juan’s work just a delight to look at.