Kanye Wests' New Slaves is celebrated on public buildings across the globe

Posted by Alex Bec,

Who said that the only way to get your music out was through the internet? Whoever it was obviously didn’t speak to Kanye West, who this weekend, ‘premiered’ his single New Slaves onto 66 different public buildings across the globe. Bystanders from Brooklyn to Sydney gawped at an oversized, front-on depiction of one of the most powerful men in music for the duration of his latest single – and the raw, personal effect has led to a ripple of individual anecdotes being spread internet-wide. Smart.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.